But what do we know about the event and how can you watch it over the internet in the UK?
When is the Apple event announcing the new iPhone 8?
Apple is set to unveil the eagerly-awaited iPhone 8 at a special event on September 12, it has been claimed.
The latest gadget will be revealed alongside new versions of the iPhone 7 and 7 Plus.
TechCrunch was first to reveal that invites for the launch had been sent out, having previously reported that the event would fall on this day.
The Wall Street Journal, which is usually a reliable source of Apple gossip, said: “The company is expected to unveil three iPhones, according to other people familiar with its plans.”
How can you watch the Apple event on TV?
The event will take place at the new Steve Jobs Theater inside Apple’s headquarters, nicknamed the “Spaceship” or “Fruit Loop”.
For those in the UK, there will be a live stream of the two-hour event at 6pm in the UK (which is 10am US Pacific time).
The stream can be viewed on Apple TV (2nd or 3rd generation are compatible), and you will need to run software version 6.2 or later, or have a 4th generation Apple TV.
You can watch the event unfold via the Apple Events app for Apple TV.
Can you view the Apple live stream on your device?
You can view the Apple Special Event at this link.
If you have an iOS device, you will have to open the link using the Safari browser in your iPhone or iPod touch.
Your device will have to be iOS 7.0 or newer, or Safari 6.0.5 or newer on OS X / MacOS v10.8.5 or later on a Mac.
If you are viewing on a Windows PC, you will need Microsoft Edge running on Windows 10.
What new features will the iPhone 8 have?
There has been a raft of rumours about the new features the upcoming iPhone 8 will have.
These include facial recognition technology and a brand new screen and camera.
Apple fans went into meltdown recently when “new pictures” of the iPhone design were leaked online.
Analysts have hinted that the iPhone charging cable might be removed, just like the headphone jack.
Leaked pictures of wireless iPhone charging pads were shared on Chinese social media site Weibo.