TRUMP SAYS HE AND MODI ARE ‘WORLD LEADERS IN SOCIAL MEDIA’

President Donald Trump says he and Indian Prime Minister Narendra Modi are “world leaders in social media.” The two leaders met at the White House on Monday, delivering a joint statement from the White House Rose Garden.

“I am proud to announce to the media, to the American people and to the Indian people that Prime Minister Modi and I are world leaders in social media. We’re believers,” Trump said.

“Giving the citizens of our countries the opportunity to hear directly from their elected officials and for us to hear directly from them,” Trump added. “I guess it’s worked very well in both cases.”

In what was Modi’s first visit to the White House since Trump’s inauguration in January, the two leaders discussed relations between their respective countries, working together to tackle terrorism and future business opportunities.

Trump also took the opportunity to praise Modi during his visit. “He is such a great Prime Minister. I have been speaking with him and reading about him,” Trump said. “He is doing a great job. Economically, India is doing very well and in so many other ways. I would like to congratulate him for this.”

He added to Modi: “I have always had a deep admiration for your country and your people, the rich culture and traditions.”

“The relationship between India has never been better and stronger,” Trump added.

Following the meeting, Modi said the talks with Trump had been very successful, describing them as “fruitful,” Reuters reported, with the prime minister also confirming he had invited Trump to visit India.

Modi, proving the social media accolade from Trump, tweeted later on Monday: “Interacted with top CEOs. We held extensive discussions on opportunities in India.”

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Interacted with top CEOs. We held extensive discussions on opportunities in India.

[Source”cnbc”]

How eBay Supports Buyers and Sellers on Social Media

eBay, the online marketplace, is in a unique position: It sells billions of dollars of merchandise each year, but none of it is their own. So when customers reach out on social media, they are either buyers or sellers on the platform, and eBay stands in the middle.

“We can’t be too biased on the buyer side and we can’t be too heavy on the seller side,” says Dallen McKee, Global Social Media Customer Care Team Leader at eBay. “We have to create a good experience for both.”

In general, disagreements between buyers and sellers are not specific to eBay – they occur in many other e-commerce transactions, McKee says.

“That’s what happens to e-commerce is buyers might have an expectation of exactly what a product is,  and in e-commerce you don’t have the luxury of seeing it, holding it, trying it on, whatever the case may be,” he says.

The eBay team aims to “set both parties up for success” by “encouraging the two parties to work together,” McKee adds, noting that “the vast majority of our sellers are very willing to correct the situation for a buyer.”

eBay’s goal is “to create experiences that make a difference” while balancing the need for a quick response. It is critical, McKee says, “to not allow social media customer care to turn into just any other channel… to really make it a different voice a different tone and to create an experience that can actually generate a positive brand perception.”

eBay has done that in two big ways:

First, the company takes user feedback seriously and because the Social Media Customer Care team is integrated into the rest of the organization, it can act on that feedback. After a recent mobile app release that wasn’t as well received as the company had hoped, McKee’s team quickly gathered both the negative and positive feedback and helped the product and technical teams make quick adjustments in a future release.

“Once our product team specifically understands that social media is a faster avenue to generate this type of feedback, they are more prone to ask us for assistance,” McKee says.

The product and technical teams now understand that social feedback is more immediate than sifting through phone call records, so they are now proactive about engaging the Social Media Customer Care team right at product launch.

“They come to us to say, ‘Hey we’re launching a product, can you get X amount of headcount positions to search for this feedback as it comes in, get it real-time, and we’ll make changes on the fly,’” McKee says. “And that’s the culture we’ve started to create here within eBay.”

Second, the company has embarked on a new Facebook Messenger bot to simplify the experience of searching for items on the massive site.

“[It’s] a feature with Facebook Messenger where you type in what exactly you’re looking for and it asks additional questions to really hone in on the specifics of what you want,” McKee says.

(Readers can try out the new bot, called eBay ShopBot, here.)

McKee acknowledges that messaging apps are the “wave of the future” and says the company is focused on messaging for both service and the buying experience.

Interestingly, eBay seems to be a victim of its own success in social media. The company is seeing a 20% increase in customer service inquiries year over year in both Facebook and Twitter.

“You generate your own volume,” McKee says. “The more you engage, the more you respond, the more questions that come in, the more customers start to realize that they can come here first and it’s not just a way to complain about not getting what you wanted out of a different channel.”

 

[Source:- Socialmediatoday]

 

Key Tips for Creating Effective Visuals for Social Media

Creating visuals for your social media channels is more important than ever.

The internet is more driven by images than ever before, and this trend is only getting more pronounced. Image-based platforms like Instagram and Pinterest are challenging older social media sites, while Facebook and Twitter themselves contain more visual content than ever.

Given this shift, one of the best ways to reach your audience is to master a compelling visual style. Let’s explore some of the best techniques for creating visuals for social media.

Identify Content That Brings Results

While the idea that it’s best to create visuals that bring the best results is fairly obvious, it’s important to recognize the criteria for this.

The internet is full of funny and clever memes and images, and while many of these are entertaining, they won’t necessarily help you, as a business, promote yourself or your products or services.

For example, behind-the-scenes photos are very popular as they make your audience feel more involved. But what you’re seeking is not simply views or even shares (though these are nice, of course) but engagement with your brand and, ultimately, conversions.

To create visual content that helps you convert, it’s essential to make your images targeted, relevant and appropriate for the platform you’re using.

Creating the Ideal Images for Different Platforms

While visuals are popular throughout social media, it doesn’t mean the same image will work equally well everywhere.

Each platform has its own requirements, quirks, and user preferences.

  • Facebook – Research indicates that visual content is 40x more likely to be shared on Facebook than non-visual content. Some of the best image formats for Facebook include infographics, contest banners, and animated GIFs. Remember, Facebook users see images all day long, many of them boring stock photos. Differentiate yourself by creating custom photos and images that stand out.
  • Twitter – Although Twitter wasn’t created as a visual platform, it’s certainly evolved in that direction. The trick here is to combine a short tweet with an appealing image. Although you have 140 characters, it’s often best to make your tweets even shorter, especially when the goal is to highlight the image and create a tweet people can retweet..
  • Instagram – The meteoric rise of Instagram over the last few years is itself evidence of visuals rising in popularity – up until recently, Instagram, after all, was almost completely image-based. To succeed on this platform, it’s important to develop a unique style and to post frequently. Inspirational quotes work very well on Instagram, as do photos highlighting company culture. Another approach is to display photos of actual products you’re selling. Flat lays, where the product is resting on a flat surface and you shoot it from above work well on Instagram. And, using visuals in Instagram Stories is also highly recommended
  • Pinterest – Like Instagram, Pinterest is specifically a visual platform. Pinterest is now integrated with eCommerce services like Shopify, making it an ideal place to display product images, however it’s also good for other types of images, including exceptional photos and inspirational photos and quotes. Remember that you pin images to boards, so always target your images to followers of a specific board. If you have multiple themes, it’s easy enough to create more boards.
  • LinkedIn – The leading B2B social network, LinkedIn is often considered a mainly text-based platform. There remain many opportunities to showcase visuals here, though. Remember to convey a professional image as you’re reaching out to business people. It’s better, for example, to publish quality head shots rather than the more casual kind popular on Facebook. LinkedIn owns Slideshare, so slideshows are easy to integrate into your posts. Business-related infographics also work well on LinkedIn.

These are some guidelines for creating a visual strategy for different social media sites. It’s crucial, however, to identify the sites and visuals that work best for your own business. Some businesses, for example, get more out of Facebook while others do better on Pinterest or Instagram.

 

[Source:- Socialmediatoday]

 

Facebook Testing New ‘Reminders’ Function for Page Admins

Facebook Testing New 'Reminders' Function for Page Admins | Social Media Today

As you can see, using this new option, Page admins can set up reminders to prompt them of when to post, with the ability to set custom alerts for specific days and times. The idea here is to get people posting when their audiences are most active – and/or most receptive – in order to enhance reach and response potential.

There’s also an option to set a reminder to post before significant holidays – Martin Luther King Day is used in the example above – to help brands tap into the surrounding buzz and conversation.

It’s an interesting option – maintaining a content calendar is a great way to keep your social media strategy on track, and with this, Facebook’s looking to integrate that functionality direct into their eco-system, which will no doubt prove useful, particularly for businesses who primarily focus on The Social Network.

In order to make the most of this functionality, however, you still need to work out the optimal posting times to reach your unique audience.

There are plenty of generic posting guides available for this purpose, but to really make it work, you need to analyze your audience data, via a combination of your Page Insights tab and the additional Audience Insights tool, and work out how and when to post – and who to focus on – in order to boost engagement.

 

 

[Source:- Socialmediatoday]

 

Teenage Bollywood actor faces vicious social media abuse and no one knows why

She’s 16, talented, newly famous. And unfortunately, facing vile abuse on social media.

Zaira Wasim, the young actor who dazzled audiences with her flawless debut in Dangal — India’s highest-grossing film ever — posted an inexplicable “confession/apology” on Facebook last night.

And then, she deleted it in no time.

Not before screenshots had been taken though.

Her note reeks of fear and coercion. And sadly, submission too. She says she is “sorry for what I did” and wants to “make it very clear that I do not want anyone to follow in my foot steps or even consider me as a role model.”

What has she “done”? No one knows. Yet.

But there’s enough conjecture.

Going by the comments surfacing on social media, she’s either being bullied for meeting Jammu & Kashmir Chief Minister (CM) Mehbooba Mufti or being criticized for her supposedly “un-Islamic” act of joining films.

Scores of abusive comments have flooded her Facebook page.

However, there’s a silver lining. Almost.

The hate comments have been outnumbered by the empathetic ones. All sections of Indian society from politicians and media-persons to film personalities and sportsmen, and of course, the masses have come out in loud support of the Kashmiri actor.

Noted among them is a comment from former Jammu & Kashmir CM and Mufti’s political rival, Omar Abdullah.

 

 

[Source:- Mashable]

 

Once upon a Vine: The final Vines are some heartfelt good-byes

Vine stars shared some touching farewell messages in the final moments of the platform's existence.

The time has come: Tuesday marks the end of Vine as we know it.

As the app transforms into Vine Camera, leaving those punchy 6-second videos behind, many of its biggest stars and fans are sharing one last good-bye.

There were heartfelt words, sometimes tears and, as always, a lot of laughs.

Top Viners like Thomas Sanders and Liza Koshy thanked the app for the ways it’s changed their lives.

 
[Source:- Mashable]

 

 

J.K. Rowling has every right to fear Trump and his ‘teeny little fingers’

J.K. Rowling, queen of Twitter burns, has no time for your political nonsense or Donald Trump’s tiny Twitter fingers.

Following President elect Trump’s press conference on Wednesday, the Harry Potter author, who is no stranger to the magical Trump takedown, was left feeling very uneasy about America’s,

As you can imagine, the (since deleted) tweet displeased the famous author, and she responded with a swift burn stating why she, and everyone else on the planet for that matter, has the right to be concerned.

“Those teeny little fingers are within twitching distance of the nuclear codes,” she wrote, taking a classic jab at the highly debated topic of Trump’s abnormally small hands.

So there you have it folks…as long as Trump has access to the nuclear codes, everyone has the right to be concerned.

 

[Source:- Mashable]

 

 

 

How Social Media Has Changed the Game for Customer Service

To understand how some people just have an innate sense for great customer service, you need only look back at Shep Hyken’s job during college. Before Shep became a world-renown customer service expert and best-selling author, he worked at a gas station.

“One very, very cold day…a woman got out of the car to pump gas, an elderly woman,” Hyken explains. “I went out and pumped her for gas for her. My manager got upset with me for pumping this lady’s gas. He says, ‘we’re a self-serve station’ and I thought, well you know, ‘but she could have died, slipped piece of ice, I mean she looked frail’. So I helped her and he says, ‘What is she going to do the next time? She’s going expect the same thing.’ And I said, ‘well that’s fine because there’s three other stations, one on each of the corners [of] the intersection, and I think that I’d love her to come back and always do business with us.’”

Today, Hyken consults with many companies and teaches them how to employ this same mindset to what is becoming the ultimate competitive advantage.

“You’re going to compete on really one of two things: You’re either going to compete on price or something else,” he says. “If you’re not competing on price alone you’re competing on something else and that something else is always going to be part of the customer experience.”

So how has social media changed the game for customer service?

“Customers have a bigger voice than ever before and therefore I believe it raises the bar for every company to do an effective job,” Hyken says, adding that it’s critical that companies respond to every post, whether positive or negative. “That’s why they call it social,” he says. “Because it is. It’s a conversation.”

The other thing social media has done is raise customer expectations. The airline industry especially has set a really high bar for any brand in social media, with response times often in just a few minutes. (See Southwest Airlines, for example.)

“What’s happened is that customer expectations are higher than they’ve ever been, and that is outpacing the strides that some companies are making,” Hyken explains. “When I have a great experience on Delta Airlines and then I go to any other business, I say, ‘Why can’t they be as friendly as the people that took care of me on Delta Airlines?’ If I go to a restaurant and I’m treated well and then I go to a bookstore I’m going to compare the person who’s apathetic, introverted, not outgoing, barely talks to me, barely looks at me, to the friendly server that I had the night before.”

So in other words, that innate sense of great customer service is more important today than ever before. While social media has had a huge impact on overall customer experience, getting the basics right – online and offline – is still critical.

As Hyken looks to the future, he is excited about cognitive computing and how it will ultimately lead to a truly personalized experience.

“What [IBM’s] Watson is doing and some other artificial intelligence systems are doing is they’re not just retrieving information, knowing where to get it, how to assimilate it, and to make it sound good to a human,” he says. “They are actually thinking. They’re truly going to learn about their customers. And every time they interact with us they’re going to get even better and better.”

Hyken graciously talked with me for Episode 45 of the Focus on Customer Service Podcast.

 

Here are some of the key moments of the interview and where to find them:

1:17 How Shep’s childhood shaped his customer service expertise today

6:38 The cost of doing business and the cost of not doing customer service well

7:45 Managing customer expectations

12:06 Are all companies in the customer service and customer experience business?

14:57 Examples of great experiences that don’t cost a lot of money

18:30 How has social media impacted customer service overall?

20:41 Customer surveys and what it means to deliver “10” service

24:46 Why companies should respond to every single comment on social media

29:05 How companies can build relationships with customers in digital channels and raise expectations for everyone else

 

 
[Source:- Socialmediatoday]

How The Internet Revolutionized Offline Retail

How The Internet Revolutionized Offline Retail [Infographic] | Social Media Today

Year after year, the command of retail continues to interest customers. Although numerous consumers are now taking advantage of online deals, the experience a shopper has when they can interact with the product in person is still highly influential. Studies show that 25% of consumers purchase a product or service after they’ve searched locally. In fact, 18% of these purchases are made within one day according to the infographic below from Store Traffic.

Nonetheless, the influence the internet holds over shoppers is intriguing. This can be seen both in the way customers shop and how businesses operate. The landscape of retail has drastically changed. This graphic gives us a summary of how, since its inception, the internet has continued to dominate the shopping experience. It highlights the importance of innovation – if your business doesn’t have at least one digital element in it, you may be left behind.

Emerging trends, such as the Internet of Things, will help to shape the future of retail. Soon, simply having a company website will not be enough. Without social media channels, many businesses are failing to connect with a large portion of the population.

Keep reading the infographic below for more.

 

 

[Source:- Socialmediatoday]

Snapchat vs Instagram – Which Platform is Better for Your Brand?

Who Will Win the Battle between Snapchat & Instagram? | Social Media Today

Snapchat vs. Instagram: A rivalry as old as time. Well, almost.

There have been a lot of discussion this year about who’ll eventually win the battle between the two social media giants, and while out of the gate it looked like Snapchat would eventually be declared the victor, Instagram has been leading a charge to take some of Snapchat’s best features and… well, copy them.

However you slice it, these two platforms are what many think are the future of social media. In this post, we want to break down what each platform is, and more importantly, what it can offer to brands who are looking to connect with their ideal consumers.

By The Numbers

As of the end of 2016, Snapchat is seeing 150 million active users every day. They’re also reportedly serving 10 billion daily video views, while users, on average, are logged into Snapchat for 30 minutes every day.

Instagram, meanwhile, now has more than 600 million registered users, with more than 300 million of them logging into the app daily. For brands looking for engagement, it doesn’t get much better than that, especially among the younger populations.

Both Snapchat and Instagram have major appeal among people users age 35 and under – researchers have found that up to 90% of Instagram’s users are 35 and under, while 86% of Snapchat users are under the age of 34.

Which Platform Do Millenials Prefer?

Wishbone recently conducted a survey asking users between the ages of 12 and 25 (the coveted heart of the Millennial target group) which they preferred, Snapchat or Instagram. Here are their decidedly unscientific, yet still interesting, results:

 

 
[Source:- Socialmediatoday]