Brand Archive

Trust Science to Help You Build Your Personal Brand

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex — compared

Snapchat vs Instagram – Which Platform is Better for Your Brand?

Snapchat vs. Instagram: A rivalry as old as time. Well, almost. There have been a lot of discussion this year about who’ll

Creating Stronger Brand Value Wins More Business

We’re bombarded with brand messaging every day, but sometimes principals/equity partners find it hard to understand the value of their company’s brand. If

3 Notes on Building a Relevant and Resonant Brand Presence on Instagram

So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative