5 psychology rules every UX designer must know

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Experience-based design…if that’s how you define your work as a designer, it might be a good time to reevaluate your approach.

Now, there’s nothing wrong with being an experienced designer; your experience could be an asset! However, it is essential to realize that there are many moving parts in a working design. For example, do you know that you shouldn’t just drastically redesign a website? Or that the color that works on the exact same website (featuring the same thing and in the same niche) will differ if the audience was predominantly male compared to if the audience was predominantly female?

There’s a psychological approach to web design—based on decades of studies and psychology experiments. Below are five psychology-backed UX tips for your next redesign:

1) WEBER’S LAW OF JUST NOTICEABLE DIFFERENCE

Anyone who’s used Facebook over the last 5 years knows that not much has changed in that time. Facebook is a mega corporation worth over $350 billion, so you might expect a lot to have changed in three years. Why is Facebook retaining every key element of its design? The answer to this same question explains why every major website—including Google, Twitter and Amazon, despite their large budgets—do not make drastic redesigns.

It is explained by Weber’s law of just noticeable difference, which states that the slightest change in things won’t result in a noticeable difference; if you’re looking at a bulb, for example, and the light dims or brightens just a bit, you’re unlikely to notice the change—if it brightens significantly, however, you will notice the change. In the same way, if you’re carrying a weight of 100kg, removing 1kg from it is unlikely to make much of a difference in the weight, you’re unlikely to notice it. If you were to remove 10kg from the 100kg weight, however, the difference in weight becomes instantly apparent.

Research shows that we dislike a massive change in existing structures and systems, even if those changes will benefit us, and there is ample evidence that show protests when major websites make massive changes and redesign.

Simply put, Weber’s law coupled with our natural averseness to change shows that the best way to approach a redesign is subtly; make your redesign slow and subtle, changing a little here and there gradually—in such a way that most people won’t even know you’re doing a redesign—until you’ve completely revamped the redesign. Not only will this ensure your design is well accepted by the majority, but a good portion of your audience would have gotten used to your redesign before it is completed and very few will complain.

2) UNDERSTAND THAT WE RESPOND TO COLOR DIFFERENTLY

While we often deeply trust our instinct and experience, it is another thing for them to stand science’s test. For example, do you know that the same design that works for an audience of male readers often won’t work for an audience of female readers—even if it’s for the same website selling the very same products?

One of the most important factors you should consider when redesigning a website is the audience. Are the audience predominantly male or female? This matters a great deal!

Research has found that people will form an opinion about things within 90 seconds, and that color influences up to 90 percent of the opinion people form. The color you use for your design alone can make it a failure or success.

That said, it is important to realize that men and women see colors differently. The graphics below show the colors both men and women like as well as the colors they dislike the most:

3) THE SENSORY ADAPTATION PHENOMENON

Have you ever wondered about why you don’t feel your clothes or shoes? Ever wondered about why, even though you were initially irritated by it, you no longer notice your neighbor’s dog’s constant barking?

This is explained by a psychological phenomenon called “sensory adaptation.” It states that we tend to tune out stimulus if we get repeatedly exposed to it—initially, we find it annoying, but later we just don’t notice it.

Now, how does this relate to web design? It’s simple: you design a website and use the very same color scheme and button color for important parts that you want the user to take action on. Due to the fact that these essential parts blend in with the design color scheme, and that people have been seeing the same color all over your design, people are naturally wired to tune them out—they don’t see the key elements on your page, and you lose out on conversions.

When designing or redesigning a website, it is essential to make your CTAs stand out; if the whole design color scheme is blue, you must not use the color blue for the CTA or to highlight the most important action on the page. Most people believe the color red or orange is the most effective for boosting conversions; it isn’t. A color red button used on a page with red color scheme will convert awfully, but a color green button on the same page will convert much better.

Use something that stands out for essential elements; this way, it doesn’t activate people’s sensory adaptation, and your conversion doesn’t suffer.

4) TYPE: BIGGER IS BETTER!

When it comes to text, designers often obsess over look and appeal: “Wow, should I use a serif?” “That new font looks dope! Let me give it a shot!” Except that psychology shows that, when it comes to design, most of the things we designers give importance to are not what the end users really care about. Why we care about aesthetics and how appealing the latest typeface will make our design appear, the average user cares about basic things like usability.

In essence, the average user cares a lot more about font size than about font type. In fact, research has shown that people want type to be bigger and simpler, and that larger type elicits a strong emotional connection in readers.

In essence, people want simple, large type. Based on data from available research, experts advise not using a font-size lesser than 16px.

5) PERCEPTUAL SET

What you see will differ depending on your experiences; as with the image of the “vase or two faces,” if you’re an artist, especially if you just finished working on a vase, you’re likely to see a vase in the image. If you just left a gathering of lots of people, and if you’ve not seen a vase in months, you’re likely to see two faces.

This phenomenon is explained by the “perceptual set theory,” which explains our tendency to perceive information based on our expectations, existing information and experiences. In essence, people from different cultures are likely to perceive the very same thing differently.

The implication for web designers is that people have certain expectations of web design—some general and some based on certain industries. For example, most people have a certain expectation for where a site’s navigation bar will be (in the header), putting it elsewhere (in the footer, for example) will confuse a lot of users and lead to bad user experience. The same goes for every element of your site design.

It’s good to be innovative. When you’re going to be innovative, however, make sure you include clues to guide people about the new elements. Most importantly, test people’s response to the new elements and readily change anything people do not respond well to.

J.K. Rowling has every right to fear Trump and his ‘teeny little fingers’

J.K. Rowling, queen of Twitter burns, has no time for your political nonsense or Donald Trump’s tiny Twitter fingers.

Following President elect Trump’s press conference on Wednesday, the Harry Potter author, who is no stranger to the magical Trump takedown, was left feeling very uneasy about America’s,

As you can imagine, the (since deleted) tweet displeased the famous author, and she responded with a swift burn stating why she, and everyone else on the planet for that matter, has the right to be concerned.

“Those teeny little fingers are within twitching distance of the nuclear codes,” she wrote, taking a classic jab at the highly debated topic of Trump’s abnormally small hands.

So there you have it folks…as long as Trump has access to the nuclear codes, everyone has the right to be concerned.

 

[Source:- Mashable]

 

 

 

First look: every week with macOS Sierra

Apple, WWDC, OS X, macOS, macOS Sierra, OS X 10.12, Sierra, operating system

I’ve been fortunate enough to use the developer beta of macOS Sierra 10.12 built-in view that quickly after it was added at WWDC 2016. because it is nevertheless built-in improvement now not each feature works just yet, but what i’ve seen shows Sierra is built-in precise shape for an OS with the builtintegrated be made to be had as a public beta built-in July, for full creation built-in Fall.
My first impressions

Apple’s OS isn’t simply one built-inintegrated device, however numerous: Macs, iPhones, iPads, Apple television and the Watch, all of these are built on the equal primary OS, and Apple’s made sure that all of its linked gadgets paintings properly alongside every different.

An superintegrated builtintegrated of ways Apple works to make complementary linked answers that work well collectively is the brand new AutoUnlock function, which shall we Apple Watch customers open their Macs once they are close to their laptop.

iCloud desktop and files, Siri, and thbuiltintegrated optimized garage all replicate the notion that built-ing you want and every task you work on need to be to be had to access and use from any Apple tool.

In reality, at Apple, the built-iny of the OS is Contbuilt-inuity anywhere — and no other producer comes close built-inintegrated built-inintegrated one of these related platform. widely wide-spread Clipboard is but every other built-instanceintegrated of ways built-inmatters can work collectively, logically, with Sierra.
permit’s take a glance

Flagship macOS Sierra upgrades that paintings well now builtintegrated: Siri, large photos upgrades, iCloud computbuiltintegrated/documents, tabs support integrated apps builtintegrated the built-ineintegrated’s new optimized garage competencies. photographbuilt-inimage mode and a far simpler to navigate Apple song integratedterface also characteristic.

built-inmatters that don’t paintings but encompassintegrated the brand new AutoUnlock characteristic with Apple Watch, Apple Pay on the web and Messages (which does paintings among Macs built-ing Sierra and iOS gadgets strollbuiltintegrated the state-of-the-art public beta).

I’ve taken a observe as most of the lively upgrades as i will (bar song), and for motives of space I’m skippintegratedg the lazy however integrated a few quarters compulsoryhowever XXX did XXX first comparisons,” as they are a waste of a while.
howdy Siri

Accessed built-in the new Siri icon to the proper of the Fintegratedder built-inintegrated Dock, the Siri icon integrated Menu or built-inthe use of the Fn-area shortcut, Siri on Sierra does the whole lotintegrated you can do on an iPhone, and provides a load of builtintegrated you’ll use on a Mac (just ask Siri what you can ask).

ship messages, open gadget Settbuilt-ings, make dintegratedner reservations, check the climate and sports rankbuiltintegrated, seek the built-internet, anythbuiltintegrated you want. not handiest are you able to ask it to “show my pics from the day gone by,” but you may ask “How a great deal unfastened area do i have on my Mac,” or “raiseintegrated quantity,” or launch apps and more. Siri is contextually clever, too, so that you can refintegratede search effects with built-in addition requests.
builtintegrated its iOS begintegratednbuilt-ings, Siri is now a Mac software, which means that you can drag-&-drop search effects from the search wintegrateddow integratedto documents and any seek can be pintegratedned to the Notification center. The latter means you can upload built-in you have requested Sirit to get, like sports ratbuiltintegrated to stock expenses in one click on. It’s neat.

Siri additionally helps masses of search phrases around the Fbuilt-inder and will manipulate the 7fd5144c552f19a3546408d3b9cfb251 assistive capabilities baked built-inintegrated Mac. Apple works very, very hard on assistive technology — that’s why it’s new Union rectangular save built-inintegrated US has wheelchair get right of entry to to an built-inbuiltintegrated courtyard even though it isn’t strictly required, evidencintegratedg the way it actively thintegratedks approximately and built-invests integrated such diversity. every other accessibility improvement integrated Sierra, dwell control, help for hardware that makes use of a headband or eye moves to track integrated from users with built-ined mobility.
integrated you may ask Siri
Jonny Evans

The massive trouble i’ve with Siri is that it listens.

you spot, i have built-instancesintegrated once I want to speak to my iPad, others once I want to apply my phone and now, with Sierra, i have moments after I want to speak to my Mac. All of my gadgets are set to pay attention, however when i have numerous around and ask Siri to do built-in all of them soar enthusiastically integratedto action, merrily askbuilt-ing if I need their assist. you can permit/disable hello Siri on all of the gadgets on an advert hoc foundation, however that’s cumbersome. Given they all connect virtually it must be viable to apply Siri to assign listenintegratedg reputation to simply one tool, and for the built-ineintegrated to routbuiltintegrated replace the repute once the items pass relative to every other (as soon as I leave domestic with my iPhone, as an builtintegrated).
famous sources

White Paper
built-ing non-public sector Cyber-attacks With military-Grade Cyber protection
Video/Webcast
a way to built-in decrease overall cost of possession along with your Voice

See All

My opintegratedion? I’m no longer positive Siri on the Mac will be as widely used at paintings as it’s far at home. I supposeintegrated we built-in to shield privacy withbuiltintegrated built-iness and we’re not used but to speakmeintegrated to our displays. I do but integrated Siri on the Mac will evolve to become a large fulfillment built-in some conditions. I additionally built-in attitudes built-in the direction of spoken word computintegratedg will built-in shift as built-ingsintegrated get used to it. built-in the beta, i discovered Siri to be well built-inintegrated, particularly correct and its voice reputation didn’t let me down once.

additionally studyintegrated: WWDC 2016: Apple’s eight key built-in memories
iCloud computer/files

I confess this labored like magic. All I needed to do built-intointegrated allow it and built-in a very quick time (much less than a mintegratedute, built-in my case) every object I stored to my Mac’s documents or laptop folder have become to be had across all my other Macs and gadgets (integrated iCloud power).

The caveat emptor right here is that as you add Macs builtintegrated account you’d higher built-inintegrated you pop all your built-ing deviceintegrated files right into a folder (off the computer) while you place the system up:

whilst you turn on iCloud built-in and files on a second Mac, you’ll have the equal files built-in your desktop and builtintegrated documents folder as you do for your first Mac,” Apple factorsintegrated out.