Facebook Testing New ‘Reminders’ Function for Page Admins

Facebook Testing New 'Reminders' Function for Page Admins | Social Media Today

As you can see, using this new option, Page admins can set up reminders to prompt them of when to post, with the ability to set custom alerts for specific days and times. The idea here is to get people posting when their audiences are most active – and/or most receptive – in order to enhance reach and response potential.

There’s also an option to set a reminder to post before significant holidays – Martin Luther King Day is used in the example above – to help brands tap into the surrounding buzz and conversation.

It’s an interesting option – maintaining a content calendar is a great way to keep your social media strategy on track, and with this, Facebook’s looking to integrate that functionality direct into their eco-system, which will no doubt prove useful, particularly for businesses who primarily focus on The Social Network.

In order to make the most of this functionality, however, you still need to work out the optimal posting times to reach your unique audience.

There are plenty of generic posting guides available for this purpose, but to really make it work, you need to analyze your audience data, via a combination of your Page Insights tab and the additional Audience Insights tool, and work out how and when to post – and who to focus on – in order to boost engagement.

 

 

[Source:- Socialmediatoday]

 

FACEBOOK IS PLANNING TO BET BIG ON VR IN THE NEXT DECADE

ANDROIDPIT VR glasses 2

The lawsuit

Oculus is facing a $2 billion lawsuit from ZeniMax over the creation of the technology that went into their VR headset. ZeniMax is a game publisher, and while you may not have heard of them, you may have heard of some of their games, like Fallout or Elder Scrolls. Some parts of this technology may have come from a former employee of the game publisher, and ZeniMax was never compensated for it. Zuckerberg went to the trial yesterday to testify for Oculus, which Facebook had acquired back in March 2014 for $2 billion plus another $1 billion more for milestones and employee retention. Zuckerberg, of course, denied the accusations and issued this sick burn after being asked by a ZeniMax lawyer about his reaction to the suit:

“It is pretty common when you announce a big deal or do something that all kinds of people just kind of come out of the woodwork and claim that they just own some portion of the deal. Like most people in the court, I’ve never even heard of ZeniMax before.”

Zuckerberg’s vision for VR

Zuckerberg gave us some strong hints about his vision for VR during the trial, and it seems to me that his plan for the technology involves three key components:

1. Improve quality of the VR experience

While he doesn’t think that “good virtual reality is fully there yet,” he does seem hopeful for the future, and more importantly, seems like he has a plan. He projected it would take five to 10 more years of development in order to “get to where we all want to go.”

2. Commit to long-term efforts

But, why will it take so long? He said, “These things end up being more complex than you think up front.” So it seems that the company knows it will have to make a larger long-term investment to reach its technical and adoption goals than it had initially planned.

3. Make a large monetary investment

Zuckerberg said during the trial that Facebook will probably have to invest over $3 billion in the next 10 years in order to give hundreds of millions of people a good virtual reality experience, which is the primary goal.

 

[Source:- AP]

 

Facebook delivers a better UX for businesses

featured_facebook

Every business today seems to have its own Facebook business page, and with good reason; Facebook is a huge force in marketing as the world’s second-most visited website, and no business wants to miss out on potential leads it can pick up from having a Facebook presence.

In the last few days, the company has been finalizing the rollout of its new business page that are characterized by a cleaner look and feel. One of the most prominent changes that users will notice is that the tabs are gone and have been replaced by a left-hand side navigation. Also, the call to action buttons on the page—CTAs like “shop now,” “learn more” and “sign up”—are all more prominent than they ever were.

Facebook began experimenting with these new designs a couple of months ago, but they’re only now being rolled out on a wider basis. The past couple of months has seen a few, different iterations of business pages. For example, at first, business pages sported a bigger Cover photo and removed any display ads that usually showed up on the right-hand side of desktop pages.

The user experience drastically changes thanks to this redesign. The profile picture will not block a page’s cover photo anymore since the latter has been moved to the right. The cover photo after the redesign still retains the same dimensions: 828 X 315 pixels.

The striking, blue call to action button is now at the top right of the page, just beneath the cover photo. Businesses also enjoy more customization, as this call to action button can be configured to show exactly the kind of action the businesses want their customers to take. For instance, shopping at their retail site, watching a video, learning more about their product or service, or booking an appointment.

The theme of this redesign is a cleaner and more minimalist look. The removal of the right-side display ads greatly help with this appearance, as Facebook is attempting to make desktop business pages more consistent with the recent mobile updates for its Facebook pages from earlier this year.

As far as usability goes, the biggest improvement comes from the removal of the page tabs. Without the tabs, a business page now feels like a traditional site, with navigation down the left-hand side of the page. As a result, users should feel like they can navigate the entire page more efficiently as they browse from one section—such as About, Likes, Events and Events—to the next.

In the last several weeks, more and more users have already begun remarking on these changes. Most users should now be able to see the improvements to the redesigned business pages—Last week, a Facebook spokesperson asserted that this redesign rollout is almost finished. On August 3rd, the rollout was expanded; by this week, you should be able to see exactly what the new business page looks like.

 

 

[Source: Webdesignerdepot]

No new rate hints as Federal Reserve joins Facebook

The Federal Reserve creates a Facebook page, but offerings thus far add nothing to existing communications

The Federal Reserve expanded its communications strategy Thursday by launching a Facebook page, but there were no fresh hints on the direction of interest rates.

The new page—facebook.com/federalreserve—offered a photograph of the French-designed, Fed headquarters in Washington in its stripped classicist architectural style, and a statement that the Fed would post press releases, speeches, reports and other materials on the page.

But for anyone hoping for new insight into the central bank’s monetary policy plans, the Facebook offerings added nothing to existing communications, which have been criticized for alternately being vague, shifting too frequently and giving too much or too little information.

On Wednesday, the Fed released on its main website the minutes of its July 26-27 meeting, which showed policymakers still divided on the strength of the economy and whether they should raise interest rates soon, with the text saying mainly that they agreed that they want to keep their “options open.”

That came after the Federal Open Market Committee and its members individually repeatedly indicated early this year that more rate hikes were imminent after they made the first increase in the benchmark federal funds rate in nine years in December.

“The aforementioned minutes didn’t offer the market any convincing sense that the Fed is going to be raising the fed funds rate in September,” Patrick O’Hare of Briefing.com said in market commentary.

He said the tentative market reaction to the July minutes “might have to do with a growing level of exasperation over the Fed’s wishy-washy communication.”

[Source: Phys.org]

 

Facebook aims for video-loving teenagers with new app

Facebook's new iPhone app allows users to make video clips to describe likes, peeves, dance styles, and other aspects of their c

Facebook took direct aim at video-loving adolescents, and Snapchat, with the release of a new iPhone app that allows teens to watch clips about the lives of their classmates.

The app, called Lifestage, was released with no fanfare, and is available for anyone to download on iPhone, although seeing profiles of other users is reserved for those 21 years of age or younger.

The social network allows users to make video clips to describe likes, peeves, dance styles, and other aspects of their character.

Those clips are woven together to serve as public profiles that can be viewed by other Lifestage members, provided they are young enough.

A tool in the app lets users block and report older folks.

“Lifestage makes it easy and fun to share a visual profile of who you are with your school network,” the app’s iTunes store description says.

Once enough students at any given school are on the app, it becomes “unlocked.”

“Once your school is unlocked, you can access the profiles of others in your school community (and all over!) so you can get to know people better in your school and nearby schools,” the description said.

Lifestage users are invited to share video snippets whenever they wish.

The app comes as a challenge to Snapchat, the vanishing message service that became a hit with teenagers and which lets members share pictures and video clips.

Lifestage was seen by some as an effort by Facebook to stay connected to young internet users disinclined to take part in the leading social network.

Facebook did not return an AFP request for comment.

Earlier this month, Instagram put its own spin on a key Snapchat feature by letting users post “Stories” that eventually vanish from the Facebook-owned photo-and video-sharing app.

Instagram Stories encourages people to share ephemeral collages of everyday moments on the app which has built a reputation for allowing people to post highlights from their lives or artistic works.
[Source: Phys.org]

Windows 10 Mobile news recap: Anniversary Update released, PoGo returns, official Facebook app

Welcome back to our weekly Windows 10 Mobile news recap series, where we go over the top stories of the past week in the world of Microsoft’s mobile operating system. Let’s get started.

PoGo’s triumphant return

PoGo, the third party app designed to let Windows 10 Mobile users play Pokemon Go, had a bit of a rocky start. It ran fine for about a week before the folks at Niantic changed up their API, tragically shutting out PoGo users for a while. Earlier this week, however, the dev team behind PoGo brought the app back from the dead. On top of being able to function again, much-requested features including Pokeball-flicking and general quality of life improvements were added. Due to the nature of Niantic’s third party approach, PoGo could go down again at any moment. Beyond that, there’s a very real risk that you can be banned from Pokemon Go by using a third party app. Use PoGo at your own risk!

Windows 10 Anniversary Update begins to roll out to mobile

We had to wait for a few weeks, but Windows 10 Mobile users are finally getting their hands on the anticipated update to Windows 10. Bringing a wide array of features to the OS, this new update should be doing a whole lot to revitalize the Windows 10 Mobile experience that users have been getting used to this past year. Windows 10 Mobile users should look forward to improved battery life in Microsoft Edge, new features in Cortana, and more.

More depressing sales numbers for Windows OS mobile market share

Let’s not mince words – Windows Phone and Windows 10 Mobile have never been big players. Last year Windows Phone had a minuscule slice of the proverbial pie when it came to market share, having only 2.5% of the mobile market. According to new reports from Gartner, those numbers have only gotten worse. A year after that 2.5% figure was taken, Windows Phone/W10M market share has dropped down to just 0.6%. Ouch.

Facebook releases its own app for Windows 10 Mobile, Microsoft’s app gets the boot

We’ve been using Microsoft’s app for Facebook for a while, and while it was perfectly functional it wasn’t exactly amazing. After a long time of waiting, Facebook has finallyreleased a first party application for Windows 10 Mobile users, which should automatically replace the Microsoft app that was on your handset. The new app is a bit sleeker, and actually runs pretty well – there shouldn’t be too much of an issue with the fact that you can’t use the old app anymore.

 

 

[Source: Winbeta]

New Features Boost Sharing via Facebook Live

facebook-live-video

Facebook on Wednesday announced enhanced Facebook Live video capabilities with additional features to allow members to share live video with friends and family by broadcasting events or sharing video in groups.

Users can go live in Facebook groups so that a group of users or friends or family members can be sent specific video feeds.

The live events capability allows users to feed video from an event such as a birthday party or let a performer give a sneak peek backstage at an event. Users also can use events to schedule a live question-and-answer session, for example.

The Facebook Live feature has an interactive quality, with the ability to post live reactions from viewers, where emojis express instant feedback to a live event and then disappear.

Live Video Activity Explodes

Data collected since the company began live video feeds shows that users get 10 times more comments on live video feeds than regular video postings, Facebook said. It plans to repost comments from live video feeds when they are replayed later.

Facebook also is introducing five live filters as a way to let users personalize their live video feeds. The company plans to introduce the ability to draw or doodle on top of videos.

As a way to share the experience, Facebook will let users invite friends to watch live video along with them, so tapping on the invite icon will alert the friend to accept the invitation after a push notification.

It will alert the masses about the most trending video feeds at any given time, so the mobile app will let users search for live video that is the most talked about at any given time.

A Facebook Live Map for the desktop application allows users in more than 60 countries to search for the hottest trending live videos.

To make it easier to measure the response to videos, Facebook launched metrics to get a feel for the demand for any particular post. Total live viewers for a broadcast and the total number of concurrent live viewers will be available through Page Insights and your Video Library. The figures soon will be available for the API and export.

Enhance the Live Event

Facebook’s expanded live video capabilities is part of an effort to formalize it as a proper media type for individual users and businesses, according to Brian Blau, research vice president at Gartner.

“The unique nature of a live event, one that is personal or one from a brand that is global and well- known, is that it’s live and in the moment,” he told the E-Commerce Times. “Connecting with friends or fans using that live moment as a focal point can enhance the impact of that event, or provide a deeper and more personal experience.”

Facebook also is working to counter the impact of live video sites likePeriscope, which is owned by Twitter, and YouTube, which is reportedly planning to come out with a live interactive video feature, said Charles King, principal analyst at Pund-IT.

“That’s sensible from a competitive standpoint and also speaks to Facebook’s belief in the increasingly critical role video will play across its business interests,” he told the E-Commerce Times.

Facebook ventured into the live video arena last year when it launched Live for Facebook Mentions, which allowed verifiable public figures to post videos to their fan base, with Q&A sessions, backstage sneak peeks, announcements and other events.

The move comes weeks after a report in VentureBeat that Google has been working on a Periscope competitor called “YouTube Connect.”

 

[Source:- Technewsworld]

Facebook Releases New ‘Topics to Watch’ Report Based on Trending Mentions 

Now this is interesting.

Facebook has released a new report this week called ‘Topics to Watch’. As the name implies, Topics to Watch highlights emerging topics of discussion that are gaining momentum across The Social Network, along with a range of insights into the surrounding context of the conversation, associated topics, a measure of the increase in mention volume over time and demographic oversight as to who’s talking about it.

Facebook Releases New ‘Topics to Watch’ Report Based on Trending Mentions [Infographic] | Social Media Today  And while the topics may seem somewhat unusual now, that’s kind of point – Facebook’s using their data insights to showcase the issues which they believe are likely to drive more conversations on Facebook in future. So maybe you haven’t heard of ‘Buddha’s hand’ or ‘Kalamkari’ yet, but if Facebook mentions are anything to go by, you soon will. Such insights could help marketers stay ahead of the curve and catch onto the next brand-relevant big trend before it becomes ‘a thing’.

As this is the first report of the new series, it’s hard to know yet whether these trends will come to fruition, but it’s definitely an interesting initiative, and it might enable you to stay in the know – maybe you can even spark the relevant trend in your own area, noting that ‘all the cool people in New York are talking about…’.

Below is the first listing of topics in Facebook’s Topics to Watch reports (in infographic form) – each month, Facebook will highlight another six issues to watch based on increases in conversation volume over the past year.

Facebook Releases New ‘Topics to Watch’ Report Based on Trending Mentions [Infographic] | Social Media Today

[Source:- Socialmediatoday]

Facebook Now Reaching 241 Million People in South East Asia

While the top line numbers for Facebook are unquestionably impressive – 1.59 billion users worldwide is an astounding total by any measure – the regional numbers for The Social Network are equally amazing. For example, today Facebook has today announced that they now have more than 241 million users across South East Asia – well over a third of the region’s total population.

Facebook Now Reaching 241 Million People in South East Asia | Social Media TodayWhen you take into account the fact that a significant portion of the population is aged below 13 (the age at which users can sign up for Facebook) and some regions in the sector don’t have access to the internet, that number becomes even more impressive. Facebook is huge in the South East Asian market – and by extension, the wider world as a whole.

Facebook’s also reported that 94% of users in the region access the platform via mobile device, while in addition to Facebook itself, Instagram’s also growing – 22 million Indonesians are now active users of the visual platform.

More broadly, international connectivity is also improving, which is a key part of Facebook’s wider goal to ‘connect the world’. A new study from McKinsey has shown that half of all people on Facebook are now connected to someone in a different country, a figure which has tripled in the past year.

People in South East Asia are also actively engaging with business on the platform, with Facebook noting that:

  • Nearly 2X as many Thais and 2X as many Singaporeans send Facebook messages to businesses each month (compared to the global average)
  • Malaysians send nearly 50% more Facebook messages to businesses each month (compared to the global average)

With more users in new regions, and plans to expand even further through internet.org and their Free Basics initiatives, Facebook remains in the lead as the biggest and most influential social media network in the world. Worth noting too, Facebook has seen significant growth in advertising revenue in the South East Asian region, playing a part in the major expansion of their overall ad business.

It’s safe to say that if you’re trying to reach users in the South East Asian region, Facebook should be a key consideration in your marketing and outreach efforts.

[Source:- Socialmediatoday]

German court rules Facebook like button may break law

German court bans a shopping website from using the "like" function of its Facebook page if it did not warn customers

German court bans a shopping website from using the “like” function of its Facebook page if it did not warn customers that their data was being recorded

Facebook ‘like’ buttons on commercial websites break German law if users are not warned that their personal data is being shared, a court ruled on Wednesday.

In a potentially significant ruling for the social media giant, the court banned a shopping website from using the function on its pages if it did not first warn customers their data was being recorded.

The Fashion ID site, run by the Peek & Cloppenburg brand, was warned that it could be fined 250,000 euros ($275,000) for every breach of the order, seen by AFP.

The retailer will now be forced to warn users that ‘liking’ the site on Facebook grants permission for the company to log their IP address.

They will also be forced to tell users that they can withdraw their consent at any time.

Fashion ID will now be able to appeal the order, made in a civil court in Dusseldorf after a case was brought by the Verbraucherzentrale consumer organisation.

The body accused the site of failing to abide by Germany’s strict data protection laws, a particularly sensitive subject in the country.

In a statement they warned that users’ browsing data was transferred to Facebook on pages with like buttons, even if they were not signed up to the website.

Facebook’s use of data is already under scrutiny in the country where web users are protected by strong privacy rules.

The German competition commission opened an investigation into Facebook earlier this month over suspicions that it is abusing its dominant market position to impose illegal terms and conditions on its users.

“For web services like Facebook that are funded by advertising, users’ data has enormous value. That is exactly why we must also examine any abuse of their dominant position (to see) if they have sufficiently explained the means and extent of data collection to their users,” Germany’s Federal Cartel Office said in a statement.

[Source:- Phys.org]