Microsoft has been awarded a patent for a foldable mobile devices and other components that could point to something beyond a mere prototype.
I should preface this by saying that patents don’t mean products. This could simply be Microsoft’s way of protecting future ideas or prototypes that are simply too costly or problematic to ever see production. Still, it offers a tantalizing glimpse of what could be on the horizon.
A new patent granted to Microsoft last week shows dual and triple-hinged devices that support multiple configurations. They can be folded into something small and phone-like, placed in a “tent” mode, and even folded out to create a larger tablet. If this is Microsoft’s vision for the Surface Phone, it will have very few comparable devices on the market, and certainly fits the Surface modus operandi of bringing something totally unique to existing form factors.
The patent’s various configurations reveal double, and even triple-screened phones, that the patent describes as both a mini-tablet and a phone. The devices, which also include slide-out models that appear to include different types of housings, are described as supporting several use cases given the varied configurations possible as a result of their hinges.
It’s particularly interesting, as Microsoft was also recently awarded a patent for an electrical hinge that would naturally be essential in any and, perhaps even all of these designs.
Patent filings don’t always translate into products for market, but these recent developments are especially intriguing. Microsoft has long been teasing spiritually Surface-like mobile devices, and those devices, hopefully, are just around the corner.
Nothing can ruin a design like typography that doesn’t fit. Whether it’s too big (or too small), improper type scaling is a major problem.
It’s a problem for more designs than you might think. Too commonly you visit a website where the type renders beautifully on a desktop browser, only to revisit later from a phone and find it difficult to read. It happens all the time.
The issue is that the type wasn’t truly scaled for each device. It’s a totally avoidable problem when you consider a typographic scale for projects.
WHAT IS A TYPOGRAPHIC SCALE?
A visual typographic scale encapsulates the sizes, space and proportions of type elements relative to on another in a project. This includes everything from the main body text style to headlines, subheaders, captions and any other text element.
The scale helps determine size and placement of the text elements in relationship to one another. For web design, in particular, the visual type scale often corresponds to tags in your CSS (such as h1, h2, h3, p, and so on).
A type scale helps you create harmony and rhythm in the design. It also keeps you out of stylistic trouble because text elements correspond with CSS elements so that every part of the design uses the same elements and consistency.
The scale should be based on the size of body text. (Always set a typeface and size for that first). Then build the scale around this main typography. Not sure where to start? Google has a solid recommendation:
- Use a base font size of 16 CSS pixels. Adjust size based on properties of the font being used.
- Use sizes relative to the base size to define the typographic scale.
- Text needs vertical space between characters; the general recommendation is to use the browser default line-height of 1.2 em.
- Restrict the number of fonts used and the typographic scale.
CREATE HARMONY AND RHYTHM
A type scale does more than just help users move through the copy, it creates harmony and rhythm for the flow of text. This is important on any device.
So where do you start?
UX Matters has some of the best research available on minimum text sizes by device. Note that these are minimum sizes and as body text sizes continue to increase (as does line spacing), you should strongly consider larger point sizes. Steven Hoober recommends starting at least 40 percent larger than the recommended minimums. Further, enhanced content styles can go up to 80 percent above the minimum, but you should be cautious with exceptionally large type as well.
|Device Type||Minimum Size||40% Recommendation (adjusted for easy use)||80% Maximum (adjusted for easy use)|
|Small Phone||4||5.6 (6)||7.2 (7.5)|
|Large Phone||6||8.4 (8.5)||10.8 (11)|
|Phablet||7||9.8 (10)||12.6 (13)|
|Tablet||8||11.2 (11.5)||14.4 (14.5)|
|Laptop/Desktop||10||14 (14)||18 (18)|
Once the body text size is set, you can determine how to size supporting text elements. There’s a fine art to that and the eye test is often a good place to start.
There’s almost no such thing as a headline that’s too big. Say what you need to say and size to scale the words in the space. A two-line headline will feel larger than one-line even if the text is the exact same size.
The easiest way to think about scaling up for headlines and other larger test elements is working in percent based on the body text. While every designer has a different starting point, 250 percent larger than the body text is a good ballpark for the headline; 150 percent for h2, 75 percent for h3 and 50 percent for elements such as block quotes. (This is not a rule, just a starting point.)
Here’s why percents, rather than set sizes, are important: Once you set the size of the body type the percents adjust sizes accordingly regardless of screen size. Every type element is relative to the body type.
CHARACTER AND SPACING GUIDELINES
There are some other guidelines that designers look to as well when it comes to type on the screen. When it comes to spacing, one of the rules of thumb has been to look at characters per line to ensure readability.
- Desktop and large devices: 60 to 75 characters per line
- Phones and small devices: 35 to 40 characters per line
Note that readability on smaller screens is based on having fewer characters (larger text).
The same idea applies to spacing as well. You need more space between lines of text when the screen size is limited to make it easier for users to read and scan content. Consider adding 25 percent more line spacing on smaller devices than for desktop typography.
The additional size and spacing helps ease that tight or crunched feeling that users can feel when trying to read on smaller devices. Because the canvas is small, reader flow and legibility is vital to keep users scrolling.
TIPS TO GET STARTED
There are plenty of ways to create a typographic scale and ensure that the text does not make your design look fat. How you go about it likely depends on your comfort level with code and development in addition to the design.
The best option is to use a responsive design with media queries. This is the designer-developer option that will provide the greatest level of control over text specifications. (For more go back to those Google recommendations, above.)
Another route is to design different versions. While this is a pretty out-of-date concept, there are still some places using mobile URLs and desktop URLs for their websites. It’s not recommended in most cases, but for some websites where the design is dramatically different or users experience different things, it can be an option.
The easy option is to start with a theme for your website. Just make sure to opt for a fully responsive option. When you use a high quality responsive theme, most of the guesswork is taken out of it for you. All you really have to think about is the body text size. Just make sure to check everything to make sure the mobile type sizes meet your standards.
Patently Apple goes a bit heavy with the speculation especially since their earlier find from February shared some resemblance of what was eventually Surface Studio. I call that luck as most patent filings rarely become actual products. Back to this patent, no information about the features, hardware, or materials used are mentioned making the filing pretty basic.
Oddly, the Patently Apple author goes on a tangent about pens, Apple, Samsung, and how Microsoft could be bringing inking to Mobile (a forgone conclusion already). They then cite FIG. 7 with the following conclusion labeled in their image:
However, what we can clearly see is that a Surface smartphone is likely to support their Surface Pen. Like the Samsung Note-styled embodiment, a slot has been designed into the body of the design at the top.
Of course, to our eyes, it only looks like a standard 3.5mm headphone jack like the kind you used to find on every smartphone in the world. I’m not sure when we started confusing headphone jacks with pen slots. 2016 is a weird year, and I suppose Apple fans have already moved on from ‘headphone-gate’ by forgetting it ever existed? I dunno.
The bottom of the phone has a single port, which again looks like an old micro USB slot and not quite the symmetrical USB Type C design we are accustomed too.
Frankly folks, I don’t see anything interesting here. This design patent is a generic filing on what could easily be the Lumia 640. In fact, the patent cites Micromax, Sony Xperia, LG Optimus, Lumia 830, and the Lumia 530 – all phones from 2012-2014 – under ‘other publications’ for the patent’s references.
Microsoft has some exciting stuff in the pipeline for sure, but please don’t go spreading this around as ‘proof’ of a ‘Surface Phone.’ Facts and data are still necessary, not a generic drawing based on yesteryear’s inspiration.
I coined a term today: Loathsome Design.
It means something along the lines of “design decisions that make me want to die.” In other words, it’s the opposite of the recently popular “designing for delight” concept.
Loathsome design captures the essence of frustration. Often, this comes about as a result of neglect—in an attempt to achieve one thing, something else must be left by the wayside.
Why should you care about loathsome design practices?
Because they are the type of decisions that can drive users from your sphere of influence, and into that of your competitors.
1) HIDDEN SETTINGS
I opened my Spotify app today with the intent of showing an undecided co worker its “extreme quality” streaming options, so that he could make an informed decision on which music platform would serve him best—Google Play Music, Spotify, or Tidal.
Before Spotify redesigned their Android app to mimic the design language of their iOS app (and in effect, iOS itself), the settings icon was located in the hamburger menu. It was straightforward, and intuitive.
Now that the hamburger menu is toast, the four menu options have been moved to a permanent spot at the bottom of the screen.
So where’s the settings button?
That’s the question I found myself asking.
Turns out, Spotify’s designers have tucked the settings away in the top right corner of the “Your Library” tab; an extremely unintuitive placement, if you ask me.
And did you notice where the “My Profile” button went? Yeah, me neither. That little icon in the top left corner of the “Your Library” tab (the one that barely passes for a stick figure) is what you’re looking for.
The new design may become upsetting to users, because it forces them to fiddle with the menu in order to find the settings, or their profile.
For some, this may be a prime example of the drawbacks of the Apple-style bottom menu; for others, this is just a case of loathsome design.
2) DISRUPTIVE LAUNCH
One particularly loathsome design choice, is the disruptive launch. Uber and Wikipedia are both extremely guilty of this, except Wikipedia only does this during their fundraising season, while Uber does this year round.
A disruptive launch is one where the user is required to complete a task prior to using the app. In most cases, this is a one-time thing required of users on first launch—aka, the user must sign up before they can use the service. It makes sense, and it’s not that much of a hassle.
Uber takes this one step further by forcing users to rate their previous driver before they can order a ride. Regardless of whether you’re in a hurry, or if you don’t want to rate a driver, you cannot order a ride without rating the previous one.
This is not only an inconvenience, but it actively changes the way that users interact with the app. By mercilessly prompting users to rate a driver at every launch, they are essentially conditioning users to mindlessly click a rating as quickly as they can (see: classical conditioning).
What probably looked like a good idea on the Uber design team’s whiteboard is actually a horrible tactic that has made me, and likely other users, apathetic toward the rating system.
Users are effectively encouraged not to think before rating, because doing so will delay their gratification. Every driver gets a five star rating (or wherever a user’s thumb comfortably falls on the rating scale), regardless of the experience.
Wikipedia is guilty of this as well, if to a lesser extent. During fundraiser season, visitors to Wikipedia are prompted to donate to the online encyclopedia—something I am not innately opposed to.
It’s the way that the site prompts users to donate that makes it loathsome.
The donation prompt takes over the full height of the screen, and gives no indication the user need only scroll down to view their intended page.
Over time, of course, most users will learn that if they do not wish to donate, they need only scroll down, but for first-time users it is likely to be a catastrophic annoyance.
3) CUMBERSOME INTERACTIONS
Occasionally, all it takes for a design choice to become loathsome is for it to require cumbersome interactions. A prime example of this is the way in which Apple and some third party versions of Android have designed their alarm clock apps.
It’s not the apps as a whole that are causing me to feel encumbered, but rather the way in which the designers require users to input the time at which an alarm will sound.
This is the face of pure evil. Who decided that scrolling to a specific time, in increments of one, was a good idea?
Not only does it take longer to scroll than it would to input a time in one of a handful of other common ways, but it also cannot be done in one movement. On ZTE’s Android skin, in order to get from “01” minutes to “59” minutes, users have to swipe several times.
On iOS, one swipe will send the numbers spinning with momentum. Of course it’s cool and realistic, but it is hardly more efficient or usable. This seems to be a current trendwith Apple.
A dramatically more efficient and usable method for inputting alarm values is presented in stock Android.
Google’s designers have figured out a layout that allows users to input alarm values in just two taps. This means that when sleepy users are trying to set an alarm, they won’t be forced to pay extra attention to the input method, and can instead focus on getting to sleep.
DON’T MAKE YOUR USERS LOATHE YOUR DESIGN
There aren’t that many things that will make users loathe your app. Typically, the number one offense is simply inconveniencing users.
Hiding critical functions, disrupting the launch of an app, and designing overly complex interactions will inconvenience your users, and depending on how much it bothers them, they may come to loathe your app.
Avoiding the pitfalls of loathsome design isn’t hard.
You just have to start (and finish) every feature with one simple question: am I making this as convenient and intuitive as it could be?
If the answer to any of these questions is no, then there is still work to be done.
Microsoft has showed that its surface 3 tablet, already in quick supply, is in the technique of being phased out. Microsoft will forestall dispensing the tool by December on the ultra-modern, without a phrase but on whether or not the employer will update its decrease–stop surface hardware. In a declaration sent to press, a Microsoft spokesperson stated:
due to the fact that launching surface 3 over a yr ago, we have seen sturdy demand and delight among our clients. inventory is now limited and through the quit of December 2016, we can not manufacture surface 3 devices.
The unique floor RT and surface pro were introduced just over 4 years in the past, but neither became a spoil hit out of the gate. The surface RT turned into built on an underpowered Nvidia Tegra three and Microsoft badly flubbed its messaging on how its ARM-like minded version of home windows differed from its x86 counterpart. floor 2 provided a good deal–improved overall performance courtesy of Nvidia’s Tegra four, but it become floor 3 that lower back the lower–cease surface platform to the x86 area, courtesy of Intel’s x7-Z8700 SoC. That chip offers a base clock of 1.6GHz, a 2.4GHz base frequency, LPDDR3-1600 memory channels, and a situation layout energy (SDP) rating as little as 2W.
Of the three non-seasoned surface pills, the floor 3 was by means of far the pleasant–obtained of the bunch, which makes Microsoft’s cancellation and not using a word of a successor a chunk of a marvel.
The surface four SoC conundrum
commonly, Microsoft might preserve adopting Intel’s decrease–quit Atom SoCs for surface gadgets while counting on a mixture of center M and middle i3/i5/i7 parts for the floor pro or floor ebook households. Intel’s decision to cancel its telephone and pill merchandise surely threw a wrench into these plans, and it’s not clean what trade hardware Microsoft should even use.
surface three, without its kind cover. Small tablets need small CPU cores.
Intel doesn’t provide TDP figures for its Atom Z8700 own family and it doesn’t provide SDP scores for its center M hardware. the lowest TDP configuration for cutting-edge middle M chips is 3.5W — respectably low, however now not a beneficial point of assessment seeing that we don’t recognize how the 2 metrics relate to each different. Intel’s list fees, then again, are a remember of public report — and the $281 fee tag on a center M is a ways above the $37 listing fee for an Atom SoC. you can say 6dcae44b5bb0ed8decf5315a8a4ccfbc to x86 2-in-1’s at $four hundred – $500 fee factors if OEMs should flow to center M processors.
AMD doesn’t seem to have some thing that could fit Microsoft’s needs, both. The organisation made a few overtures to the pill market several years in the past but in no way significantly tried to go into the marketplace. An updated version of AMD’s Puma+ SoC constructed on 14nm might have been able to address this space, however AMD determined not to update its cat cores beyond the 28nm node (at the least, no longer inside the pc space).
Rumors suggest that Microsoft might have held off on updating the surface family this 12 months so it is able to launch new hardware along its subsequent most important windows 10 release, codenamed Redstone 2 and predicted to reach in early 2017. Redmond’s options for a brand new surface three successor, however, will still be pretty limited. it could choose Apollo Lake and take delivery of higher energy intake, but the accelerated thickness and noise wouldn’t play properly with purchasers and Microsoft isn’t going to release an ARM-simplest surface four. preserve in mind, all of this discussion applies simplest to the standard surface circle of relatives — Microsoft is expected to replace the cutting-edge floor e-book and surface seasoned 4 later this 12 months or early next.
The most effective course for Microsoft to take could be to kill floor three outright, hold iterating at the floor pro circle of relatives, and allow third–celebration OEMs like Dell and Asus cope with the lower–end of the market. it might be disappointing to look the decrease–stop surface line die simply after it in the end observed comfy footing. unless Intel is willing to build custom hardware for Microsoft’s extraordinarily restricted needs there won’t be a replacement answer in the marketplace.
A NeoGAF user by the name of Mideon posts what is said to be the game map for the rumored Red Dead Redemption 2, which reveals surprising details about the game.
Fans have been waiting for news on Red Dead Redemption 2 for years, but Rockstar Games has remained mostly mum on the matter. While Rockstar’s silence has still not been broken, a NeoGAF user by the name of Mideon has posted what could potentially be the map for Red Dead Redemption 2, offering clues as to what the long-awaited sequel will entail.
The map, which has since been removed from NeoGAF, has reportedly been verified to be the “real deal” by a source at Rockstar Games. Even so, it should be taken with a grain of salt until Rockstar makes an official confirmation. However, if we assume that the map is indeed a legitimate representation of where Red Dead Redemption 2 will take place, we can glean some interesting information from it.
For one, it appears as though Red Dead Redemption 2 will share at least one location with the previous game in the series, in the form of the Great Plains. Otherwise, it appears as though the sequel will encompass entirely new land, and feature much more water. This could indicate that the playable character in Red Dead Redemption 2 will be able to swim, which wasn’t possible in the original Red Dead Redemption.
The map also seems to indicate that Red Dead Redemption 2 could actually be a prequel. This speculation stems from the map not featuring any railroads, whereas the first Red Dead Redemption had a heavy focus on them. Having said that, there is a railroad key in the map’s legend, so players may witness the construction of the railroads during the course of the game, or, if rumors of Red Dead Redemption 2 having multiple playable characters are true, perhaps players will be able to bounce between characters that exist in different periods of time – one where the railroads have been built, and one where they are still under construction.
Something else of note from the leaked map is an area located in the bottom right called New Bordeaux. Take-Two’s upcoming Mafia 3 is set in New Bordeaux – an alternative take on New Orleans, Louisiana. This could indicate that Take-Two plans on bridging the Red Dead Redemptionand Mafia 3 universes.
Possible crossovers aside, with Red Dead Redemption selling 14 million copies, it’s clear that the RDRIP is too strong to lay dormant for too long, and even though Rockstar Games has reportedly started development of Grand Theft Auto 6, it stands to reason that Red Dead Redemption 2 could drop in the meantime. With E3 2016 a couple of months away, we’ll probably learn more about Red Dead Redemption 2, and be able to verify the accuracy of this leaked map, soon enough.
Microsoft is currently testing a new cumulative update for Windows 10 Mobile (and we assume desktop too) that packs more bug fixes and performance improvements. Last week, the company had build 10586.212 in testing but sources now say build 10586.218 has been promoted to the company-wide ring, meaning Insiders are next in line to receive the bits.
WinBeta can confirm that this new cumulative update fixes a bug on Mobile that involved the apps list not dimming the background when opening and closing apps, making it difficult to read text sometimes. There are likely more bug fixes included in this cumulative patch, so when it arrives keep an eye out on any other fixes.
This new cumulative update may arrive this week if history is anything to go by, as Microsoft is rather fond of releasing new updates on Patch Tuesday (which is tomorrow). Fingers crossed, but in the meantime stay tuned at WinBeta for more news regarding Windows 10 updates, features and more.
Happy Lies Day, everybody! Hope you’ve enjoyed a wonderful day of lies. It’s time to bring the festivities to an end, however, and settle in for a weekend of extremely serious and definitely happening digital sports. CS:GO is hosting the week’s highest-profile clash, but there’s plenty of LoL, Dota 2, Smite and fighting to go around. If any of the below tournaments turn out to be April Fools jokes, I will not be accountable for my actions. Haha! A cheeky Lies Day lie. It’ll be fine! Nobody need get hurt.
League of Legends: NA and EU LCS quarterfinals
There’s an awful lot of League of Legends this weekend. The EU and North American scenes are both getting stuck into their quarter finals, with EU playing at 16:00 BST/08:00 PDT on both days with NA following at at 20:00 BST/12:00 PDT. You can find the stream at LoLesports. China’s LPL and Korea’s LCK are also playing this weekend: once again, check out LoLesports for stream details and a schedule.
Dota 2: Epicenter Qualifiers
There’s top and mid-tier Dota 2 going on all weekend in the Epicenter Qualifiers running around the world. In particular, check out Invictus Gaming vs. Vici Gaming at 18:00 BST/10:00 PDT on Saturday. The easiest place to find a schedule and English-language stream is on Gosugamers’ hub page for the tournament.
Counter-Strike: Global Offensive: MLG Columbus 2016
CS:GO has evolved a MOBA-style prize pool for this $1m Major tournament. It’s been running for a while already, but this weekend is your opportunity to catch the dramatic final rounds (or just sit in chat and complain that you haven’t had any loot drops.) Play starts at 08:00 EDT (13:00 BST/05:00 PDT) on Saturday and 10:00 EDT (15:00 BST/07:00 PDT) on Sunday, running throughout. Find the livestream on MLG.
Capcom Pro Tour: Hypespotting
As our FGC man Andi Hamilton reported earlier this week, the Capcom Pro Tour is coming to the UK this weekend at Hypespotting in Glasgow. There’s competition across the fighting game scene, from Street Fighter V to Mortal Kombat X to Smash. The Hypespotting website is down, at the time of writing, but this tweet has more information about the schedule.
Smite: Spring Split
Smite’s new season has begun and the round robin continues this weekend in both Europe and North America. Play begins at 15:00 EDT (20:00 BST/12:00 PDT) and runs for a couple of hours. The best place to find information on the teams and format is onSmite Esports and you can find the livestream on Twitch.
No April fools here. Oh, no. Instead we’ll just recall some of the most poignant social conversations from the past week. Additionally, as a small favor, we’ll omit any political discussions that I believe we’re all getting real tired of hearing about constantly.
The Alaskan volcano known as Pavlof erupted over the weekend spewing ash thousands and thousands of feet into the air – much to the chagrin of some travelers. The eruption is said to be the largest since 2009, and social media only mimicked the volcano itself.
The volcano registered nearly 22,000 mentions, with the conversation peaking Monday (over 7,100 mentions) as global news organizations reported on the story.
Sentiment was extremely close to 50/50 within sentiment-categorized mentions, but the conversation turned slightly positive at 53% of mentions. Positive mentions consisted of people enamored with the science behind the eruption.
That’s right. Nothing like a volcanic eruption to get the science conversation flowing. The hashtag #Science appeared organically in this conversation and garnered over 500,000 impressions.
As the week has progressed, Pavlof has settled and so has its corresponding discussion.
SOCIAL’S FAVORITE MICROSOFT BUILD PRODUCTS
This week marked Microsoft’s turn to take to the stage and showcase their latest product launches and updates at their annual Microsoft Build event, and it gained over 163,000 online mentions.
Among the most discussed products and integrations, HoloLens and Windows 10 claimed the two most talked about products with over 11,600 and 9,600 mentions respectively. Other products received:
- Bash – nearly 9,000 mentions
- Cortana – over 4,600 mentions
- Xbox One – over 3,700 mentions.
You can see each product had its moment in the spotlight during the keynote presentation, but HoloLens had the largest mention spike in the entire Microsoft Build conversation. In one minute, HoloLens’ mentions peaked at nearly 300 mentions.
Every product was discussed positively within sentiment-categorized mentions, but the least positive conversation belonged to Bash with only 77.3% of categorized mentions being positive.
Cortana had the most positive conversation with 96.8% of categorized mentions being positive. Besides Bash, every product had a positive sentiment well over 90%.
It will be interesting to see how each product’s conversation changes over time as the public gets to use them.
Social Likes Drake’s Controlla more than These Days
Apparently not all Views From The 6 are the same as social media has weighed in on the two tracks Drake dropped Tuesday. Social has “Controlla” as the prefered track over “These Days” with the former beating the latter in both mention volume and sentiment.
“Controlla” has been mentioned over 24,600 times, while “These Days” has only been mentioned nearly 18,000 times.
“Controlla” is also being talked about more positively as 64.9% of sentiment-categorized mentions are positive. “These Days” is still being talked about positively, but only at a 57.7% rate within categorized mentions.
Regardless, the internet starts talking whenever Drake is involved. What more would you expect from the Canadian poet who gave us YOLO?
ONE BRAND TAKES ADVANTAGE OF THE RETURN OF ARCHER’S 7TH SEASON
The seventh season premiere of the FX series, Archer, ran on Thursday night, and with nearly 19,000 mentions the cult-like audience was buzzing. Archer fans showed their love with the conversation being 88.9% positive, but the real story is how one brand found their own in the discussion.
With 71% of all unique authors being male, frozen pizza-roll pusher Totinos thought this conversation would be a good place to spend some of their ad budget, and to a successful end.
Totinos had the second most mentioned Twitter handle in the entire Archer conversation, second to only the show’s handle itself.
The beloved pizza roll brand also boasted the conversation’s top tweet. The tweet below was retweeted nearly 800 times for over 500,000 impressions.
And that wasn’t the only tweet. Totinos published another tweet in the same fashion that resulted in an additional near 200 retweets for around 250,000 impressions.
These tweets outperformed some of the tweets from the show’s cast members.
BEYHIVE PROPELS IVY PARK’S SOCIAL CONVERSATION
If you haven’t heard the loud scream on social around Beyonce’s athletic apparel label called “Ivy Park” – get ready. Just the day after the brand’s official Twitter handle sent its first tweet, Ivy Park has already been mentioned nearly 100,000 times online, and that figure is growing.
With 73.2% of all sentiment-categorized mentions being positive, Ivy Park is having a successful, social launch.
The conversation is being largely driven by women with 69% of all unique authors being female.
Apart from Ivy Park itself, Beyonce is – unsurprisingly – the other star of this conversation. Her fandom, identified using the hashtag #BeyHive, have found their way into this conversation’s most used.
#BeyHive accumulated nearly 10 million impressions.
It’s easy to see that this new line is being talked about globally, but that’s the power of Bey.