3 Ways to Turn Summer Feedback Into Fall Content

When you’re trying to enjoy the last days of summer, have you noticed that you find yourself worrying about what to post in the fall? I’ll tell you a secret. Your audience has already told you what to post next.
Seriously! When planning your back-to-business fall content, you might think you need to start from scratch, but in reality, you already have ideas for where to start. Where, you inquire? from every in-person conversation you had throughout the summer, as well as in your DMs and comment section! It is possible to turn all of these minor interactions into content gold. When you use feedback like this, you already know what your customers care about and what sets your company apart. Now is the time to listen, gather feedback, and use it to improve your next set of content. Bonus if you have taken TONS of pictures that you can use to go along with this content.

The following are three powerful yet simple methods for converting summer interactions into smart fall content:

1. Make separate posts from frequently asked questions

The golden rule for online interactions is: If one person asked, ten others have probably wondered the same thing but didn’t ask. Therefore, answer the question on your social media feed to make it simple for them! Don’t just focus on your direct messages. Consider all of the conversations you’ve had throughout the summer. There are unquestionably questions there that your content can directly address.

Examples:

“Are you open all year long?”
Include a picture of your fall hours and a brief narrative about how the season affects you. “Will you still offer this in the off-season?”
This can be used as a reel or carousel to show what stays and what goes. Are you a shipper? or “Can I order ahead of time for the holidays?” Create a post with suggestions for gifts, shipping information, or ordering timelines. Make these saveable by turning them into a “Top 3 Questions We’ve Got This Summer” carousel and pinning them to your profile for quick access.

2. Transform Testimonials and Reviews Into Meaningful Stories

Think back on the conversations you’ve had this summer, whether online or in person. Most likely, you have received positive feedback! Content can sometimes come from more than just reviews and testimonials sent via DM! You can use any feedback you’ve gotten to start a story for a post online.
Use positive feedback as a jumping-off point to:

Share how that product or service came to be
Demonstrate a customer’s “before and after” experience. Describe what sets you apart or your values. Thank your audience or celebrate a milestone

Example:

A customer’s comment that our workshop was the highlight of their trip to Nova Scotia was one of our favorite summer reviews. That feedback brought us back to our core values and the reason we’re currently working on a fall version! Sharing a story around your feedback builds more credibility and encourages others to share their story too!

Make use of your top three reviews to create a content series or a testimonial carousel for Stories or your website.

3. Use Real Conversations for Captions That Resonate

Your best caption might be hidden right now in your direct messages, in your content section, or in the conversations you had in person over the barbecue. Look for language that your audience uses and echo it back in your posts. That will make your captions appear more real and more relatable! Examples:
“All summer, I’ve been watching your reels; I love them!” The caption reads, “Thank you! If you’ve been following along on Reels this summer!” The next thing we’re going to share is… “This is my third visit in a month,” he says. Caption: “Our loyal customers are very important to us! Whether you’ve visited once or ten times, thank you for making this summer unforgettable.”

Make use of these quotes to: Use a real comment to open a caption. Inspire your audience with a post of gratitude. Build connection around shared experiences
You don’t need to reinvent your content every season, every year or every month.
Everything you need to fill your fall content calendar is already in your possession. All you have to do is collect it and transform it into useful content! Start by going over: Facebook and Google reviews DMs, threads of comments, and Story responses feedback you’ve heard repeatedly verbally Then take some time to create a plan for content that answers questions, celebrates wins and connects more authentically with your people.

Want assistance converting your feedback into content? I can assist you if you are a small business, seasonal brand, or tourism operator in Nova Scotia and have a lot of summer feedback but don’t know how to turn it into content that makes people stop scrolling.

If you’re in need of: Creation of content done for you Strategic planning for your fall season
UGC and narrative from behind-the-scenes a new piece of content that speaks directly to your target audience… I offer tailored social media support designed to help you stay consistent and connected, even in your off-season.