How do you convince your visitors to take the plunge on your website?
There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.
Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.
Free Guide: How to Build & Optimize Landing Pages
So if you’re looking to up your landing page game, it’s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action.
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Landing Page Design Examples
Landing Page Ideas
Surprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that are more than just a sign-up form on a homepage. So, we decided to compile a list of landing pages we love ourselves.
One big caveat here: I don’t have access to the stats for these pages, so I can’t tell you how well they convert visitors, leads, and customers. Still, these examples — even those that are no longer active on the business’s website — have some of the best combinations of those nuanced landing page elements I’ve ever seen.
Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they’ll work for you for sure is by testing them out for yourself.
Like many of the other landing pages in this post, Shopify’s trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial’s details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.
Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?
Muzzle, a mac app that silences on-screen notifications, fully embraces this show don’t tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app’s usefulness without lengthly descriptions.
TransferWise allows you to send and receive money in different currencies, and its landing page, shown below, separates each individual action so you’re not distracted by options that don’t apply to you.
If you want to send money, the transfer form is right there on the right for you to fill out. To receive money, simply click to the middle tab, and to sign up for TransferWise using your debit card, click to the far-right tab.
Each tab on this landing page produces a different call-to-action based on what you’re signing up for — each of them in a vibrant green box to highlight your next step after your three possible starting points.
To help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation.
If you visit the page already convinced, the clear call-to-action at the top of the page makes it easy to convert on the spot.
Whimsical isn’t usually the first word that comes to mind when you think of HR software, but Teambit’s illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters — all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.
Teambit’s landing page is perfect proof that you don’t need to have a conventionally “fun” product or service offering to create a fun landing page.
First up is Wistia’s landing page for their Free Wistia Account. Right off the bat, you notice the one-field form to create your account — the blue, minimally patterned background contrasts nicely with the bright white form field.
The length of the form field combined with the prominent placement eliminates nearly all friction to create an account … but if you’re having doubts, you can always scroll below to read answers to top FAQs. By separating these two sections with stark color contrast, Wistia makes it much easier for you focus on converting.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here — not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
The animated GIF below the form is visible in the same frame on the website, so users can see how the product works and sign up without scrolling or clicking over to a new page.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
At the top of the page, shown above, a warm photo of a car’s interior hugs the lead-capturing form. The green “Download Now” button might’ve even been on purpose (on the road, green means go, after all).
Scroll down, and you’ll see another “Get the eBook” CTA to remind users what’s waiting for them. You’ll also see three jarring statistics about car accidents to entice users to learn more. Check it out below.