Australia’s New .AU Domains Are Here — Don’t Miss Out

Big changes are happening in Australia’s domain space. AUDA (the Australian Domain Administration) is introducing a new, shorter domain extension: .au.

Until now, most Australian businesses have used domains like yourname.com.au. With this update, you can now secure a simpler version—yourname.au.

What Does This Mean for You?

This rollout gives existing domain owners a priority window to claim their matching .au domain before it becomes available to the public in six months.

That means if you already own a .com.au domain, you get first dibs on the equivalent .au version—before anyone else can grab it.

Can Someone Else Take Your Domain?

Eventually, yes—if you don’t act.

While domain registrations require a valid business connection, it’s always safer to secure your name early. Domains are relatively inexpensive, but losing one can be costly and difficult to recover later.

Plus, your domain isn’t just an address—it’s a valuable business asset, especially if you ever plan to sell or expand your brand.

How to Secure Your .AU Domain

Getting your .au domain is simple:

• Choose the domain name you want (e.g., yourname.au)
• Provide your ABN for registration
• Let your provider handle the setup

The pricing remains straightforward—$88 for two years, the same as standard .com.au domains.

Why You Should Act Now

This is a limited-time advantage. Once the priority period ends, these domains will open to the public, increasing the risk of losing your preferred name.

Securing your .au domain now ensures:

• Stronger brand protection
• A cleaner, more modern web address
• Long-term control over your digital identity

Final Thought

The move to .au domains is a big step toward simplifying Australia’s online presence. If you already own a .com.au, now’s your chance to lock in the matching .au version—before someone else does.

Don’t wait until it’s too late—secure your domain while you still have priority access.