5 psychology rules every UX designer must know

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Experience-based design…if that’s how you define your work as a designer, it might be a good time to reevaluate your approach.

Now, there’s nothing wrong with being an experienced designer; your experience could be an asset! However, it is essential to realize that there are many moving parts in a working design. For example, do you know that you shouldn’t just drastically redesign a website? Or that the color that works on the exact same website (featuring the same thing and in the same niche) will differ if the audience was predominantly male compared to if the audience was predominantly female?

There’s a psychological approach to web design—based on decades of studies and psychology experiments. Below are five psychology-backed UX tips for your next redesign:

1) WEBER’S LAW OF JUST NOTICEABLE DIFFERENCE

Anyone who’s used Facebook over the last 5 years knows that not much has changed in that time. Facebook is a mega corporation worth over $350 billion, so you might expect a lot to have changed in three years. Why is Facebook retaining every key element of its design? The answer to this same question explains why every major website—including Google, Twitter and Amazon, despite their large budgets—do not make drastic redesigns.

It is explained by Weber’s law of just noticeable difference, which states that the slightest change in things won’t result in a noticeable difference; if you’re looking at a bulb, for example, and the light dims or brightens just a bit, you’re unlikely to notice the change—if it brightens significantly, however, you will notice the change. In the same way, if you’re carrying a weight of 100kg, removing 1kg from it is unlikely to make much of a difference in the weight, you’re unlikely to notice it. If you were to remove 10kg from the 100kg weight, however, the difference in weight becomes instantly apparent.

Research shows that we dislike a massive change in existing structures and systems, even if those changes will benefit us, and there is ample evidence that show protests when major websites make massive changes and redesign.

Simply put, Weber’s law coupled with our natural averseness to change shows that the best way to approach a redesign is subtly; make your redesign slow and subtle, changing a little here and there gradually—in such a way that most people won’t even know you’re doing a redesign—until you’ve completely revamped the redesign. Not only will this ensure your design is well accepted by the majority, but a good portion of your audience would have gotten used to your redesign before it is completed and very few will complain.

2) UNDERSTAND THAT WE RESPOND TO COLOR DIFFERENTLY

While we often deeply trust our instinct and experience, it is another thing for them to stand science’s test. For example, do you know that the same design that works for an audience of male readers often won’t work for an audience of female readers—even if it’s for the same website selling the very same products?

One of the most important factors you should consider when redesigning a website is the audience. Are the audience predominantly male or female? This matters a great deal!

Research has found that people will form an opinion about things within 90 seconds, and that color influences up to 90 percent of the opinion people form. The color you use for your design alone can make it a failure or success.

That said, it is important to realize that men and women see colors differently. The graphics below show the colors both men and women like as well as the colors they dislike the most:

3) THE SENSORY ADAPTATION PHENOMENON

Have you ever wondered about why you don’t feel your clothes or shoes? Ever wondered about why, even though you were initially irritated by it, you no longer notice your neighbor’s dog’s constant barking?

This is explained by a psychological phenomenon called “sensory adaptation.” It states that we tend to tune out stimulus if we get repeatedly exposed to it—initially, we find it annoying, but later we just don’t notice it.

Now, how does this relate to web design? It’s simple: you design a website and use the very same color scheme and button color for important parts that you want the user to take action on. Due to the fact that these essential parts blend in with the design color scheme, and that people have been seeing the same color all over your design, people are naturally wired to tune them out—they don’t see the key elements on your page, and you lose out on conversions.

When designing or redesigning a website, it is essential to make your CTAs stand out; if the whole design color scheme is blue, you must not use the color blue for the CTA or to highlight the most important action on the page. Most people believe the color red or orange is the most effective for boosting conversions; it isn’t. A color red button used on a page with red color scheme will convert awfully, but a color green button on the same page will convert much better.

Use something that stands out for essential elements; this way, it doesn’t activate people’s sensory adaptation, and your conversion doesn’t suffer.

4) TYPE: BIGGER IS BETTER!

When it comes to text, designers often obsess over look and appeal: “Wow, should I use a serif?” “That new font looks dope! Let me give it a shot!” Except that psychology shows that, when it comes to design, most of the things we designers give importance to are not what the end users really care about. Why we care about aesthetics and how appealing the latest typeface will make our design appear, the average user cares about basic things like usability.

In essence, the average user cares a lot more about font size than about font type. In fact, research has shown that people want type to be bigger and simpler, and that larger type elicits a strong emotional connection in readers.

In essence, people want simple, large type. Based on data from available research, experts advise not using a font-size lesser than 16px.

5) PERCEPTUAL SET

What you see will differ depending on your experiences; as with the image of the “vase or two faces,” if you’re an artist, especially if you just finished working on a vase, you’re likely to see a vase in the image. If you just left a gathering of lots of people, and if you’ve not seen a vase in months, you’re likely to see two faces.

This phenomenon is explained by the “perceptual set theory,” which explains our tendency to perceive information based on our expectations, existing information and experiences. In essence, people from different cultures are likely to perceive the very same thing differently.

The implication for web designers is that people have certain expectations of web design—some general and some based on certain industries. For example, most people have a certain expectation for where a site’s navigation bar will be (in the header), putting it elsewhere (in the footer, for example) will confuse a lot of users and lead to bad user experience. The same goes for every element of your site design.

It’s good to be innovative. When you’re going to be innovative, however, make sure you include clues to guide people about the new elements. Most importantly, test people’s response to the new elements and readily change anything people do not respond well to.

Dell’s eDellRoot certificate screw-up – what dazed admins need to know

Image result for Dell eDellRoot certificate screw-up – what dazed admins need to know

For PC users it’s a case of here we go again. Earlier in 2015, PC giant Lenovo was infamously caught shipping Windows computers with a piece of useless adware containing a self-signed root certificate that opened a massive security hole for customers. This week, it was Dell’s turn. Crowdsourced researchers revealed that the company had suffered the same egregious weakness not once, but twice, this time inside a pair of tools used for remote support.

Lenovo’s issue was more embarrassing than Dell’s – the vulnerability was part of a program called Superfish witlessly put there to serve adverts inside browser sessions – but frankly from a security point this sort of distinction makes no odds. Embedding a self-signed SSL certificate with the private key in an application shipped to large numbers of users is asking for trouble and should not have happened. This sort of configuration would be normal for a development application, not the final software, which should have used a signed certificate in the filestore from a Certificate Authority (CA).

The problem in more detail: Dell’s Foundation Services remote support tool was discovered to have installed a self-signed root certificate identifying itself as ‘eDellRoot’. In common parlance, that offered anyone aware of the issue the possibility of extracting the certificate’s private key to create a means to impersonate any HTTPS website connection they fancied as part of a TLS man-in-the-middle compromise. This is very bad – browsers would accept this borrowed certificate as genuine and in most cases throw up no browser warning. Criminals could also sign malware to make it appear legitimate not to mention delve into encrypted data such as website logins by sniffing laptops connecting through public Wi-Fi.

The size of the risk? Potentially huge for any system lacking remediation (see below). This must be addressed urgently.

That all? Apparently a second tool, Dell System Detect (DSD), has been discovered trying the same insecure trick with a self-signed certificate called DSDTestProvider. The Dell private PKI keys used to create these certificates are now insecure.

How was it discovered? Technical users and interested researchers talking to one another on Reddit and other sites.

 

[Source:- Techworld]

 

Destiny April Update: Everything You Need to Know

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The Destiny April Update has now gone live. What’s the best way to prepare? How big is the update? What’s the first thing you should do? Find the answers here.

The first substantial content drop since The Taken King has now launched for Destiny. Here’s everything you need to know to get ready and get the most of the Destiny April Update.

 

Is it free?

The April Update is free for anyone who owns The Taken King expansion.

How big is the update?

  • PS4: 1718 MB
  • PS3: 1040 MB
  • Xbox One: 1736 MB
  • Xbox 360: 793 MB

Destiny April Update

What’s in the April Update?

  • Increased Light Level cap to 335
  • Two new Prison of Elders modes: (1) a Level 41 version and (2) the new Challenge of the Elders
  • New “Blighted Chalice” Strike
  • Remixed “Takenified” Winter’s Run Strike
  • Updated Light level drops in King’s Fall and Court of Oryx
  • Updated 1-for-1 Infusion System
  • New Chroma and Taken armor sets
  • Updated Year 1 Legendaries and Exotics
  • New Eververse emotes and items
  • “No HUD” Mode
  • Balance changes to select weapons and the Warlock class
  • Updated, higher Light Trials of Osiris gear
  • Higher Light Iron Banner gear
  • Increased Vault Space
  • Fixes a bug that didn’t allow certain Ghost shells to display in menus

Full Patch Notes will be posted by Bungie when the April Update is pushed to Destiny, which will include other minor changes not yet announced by Bungie.

What’s the best way to prepare for the update?

First off, make sure there’s room on your console (see above), although it shouldn’t be a problem except for those really hurting for hard drive space.

Bungie announced today that all the vendor weapons in the Tower will be getting a perk refresh, meaning while the weapons will stay the same, all the perks will be rerolled. So if there are any weapons you still need to pick up, do so now. Some fan favorites are Hung Jury from Dead Orbit, Apple of Discord from the Vanguard Quartermaster, Hawksaw from the Crucible Quartermaster, and The Villainy from Future War Cult.

The other thing lots of players do before an update is called “edging” Faction ranks. That means running Patrol missions or other missions that credit faction reputation and taking it right to the edge before a new rank. That way, once the new gear has been added to the faction rank up packages in the update, players can quickly rank the rest of the way and get a drop.

The last way to prep is to farm engrams. That means going into any PvE activity and shooting stuff. Lots of stuff. Look for and hold onto Legendary Engrams. Also, if you have Three of Coins, pop those on every named yellow-bar enemy for a chance to get an Exotic engram. Hold onto those until after the patch as well. While Bungie hasn’t confirmed whether current engrams will decrypt into new gear post-update, they’re worth holding onto just in case they do.

Destiny April Update Titan

What’s the first thing to do?

Head to the Reef. Variks is the primary quest giver for this update, and he will have a quest or two waiting for all players. Play through the new quest(s).

What’s the fastest way to the new level cap?

If you’re 320 Light, pick up an Elders’ Sigil scorecard from Variks and start running Challenge of the Elders. Reach the score goals and then return it to Variks for one high-level weapon and armor piece per week, per character.

Also, run Court of Oryx tier three for a chance at a maxed 335-Light artifact.

Shaxx’s Weekly Crucible Bounty can also drop 335 Light gear. Pick the bounties up from Shaxx and complete them.

Trials of Osiris will also drop high-level gear. Competing and completing the bounties can net up to 330 gear while going Flawless can net up to 335 Light items.

What if I’m not 320 Light yet?

Run the new Level 41 version of Prison of Elders. It will drop gear that will help players reach 320 Light. Once there, start running Challenge of the Elders.

King’s Fall Normal Mode will also drop 320 Light items, so that is another path up to 320 Light.

How do I earn the updated Year 1 Legendary weapons?

The Year 1 Legendaries being refreshed to the new Year 2 levels will only drop from Vanguard and Crucible faction rank up packages. But Bungie has increased reputation gains from numerous sources and activities so players should be getting more packages more often.

Where do I get new gear?

The new Chroma-enabled and Taken armor drop from Sterling Treasure, a new item. They will drop at Level 3, so they’ll need to be infused to be viable. Here’s how to get Sterling Treasure:

  • One will be delivered weekly via the Postmaster
  • Completing one match in the Weekly Crucible Playlist
  • One will be awarded for completing Challenge of the Elders, once per week

Are Nightfalls worth running anymore?

Drops from Nightfalls are being increased to end-game 335 Light levels. Add them back to the weekly rotation schedule.

Destiny Taken Guardians April Update

A note about leveling:

It’s been a while since players have been on the level grind, but don’t forget how the leveling system works in The Taken King. Engrams will often decrypt at a level slightly higher than your current level. So do not just blaze through a bunch of engrams. Check after each one, and if the new gear is a higher Light level, equip it before decrypting more. This will help stair-step players up the Light ladder a bit.

What about those PlayStation exclusives?

Those playing on PlayStation 3 and 4 get an exclusive quest and some items, including the Zen Meteor exotic sniper rifle. Pick up the quest from Petra Venj in the Reef.

Also, be on the lookout for Sublime Engrams. They are Legendary engrams, but called Sublime. They are guaranteed to drop the new PlayStation-exclusive class armor.


That should get most players started on the Destiny April Update.

Have any tips to share on how to get the most out of the Destiny April Update? Share them in the comments below!

 

[Source:- Gamerant]