Social Media Archive

Social Advocacy and Politics: Seller Beware

Traditionally, businesses avoid taking positions on public policy issues for the simple reason that their goal is to maximize sales. Taking an

Cubs Win! The Most Engaging Baseball Team on Twitter

“This is the greatest journey in sports history,” says Kevin Saghy, Manager of Communications for the Chicago Cubs, “and we want to

Trending This Week: Ivy Park (Oh Bey, Bey), the Pavlof Volcano, Microsoft Build

No April fools here. Oh, no. Instead we’ll just recall some of the most poignant social conversations from the past week. Additionally,

How We’re Closer to Public Figures Than Even Before [Infographic]

Every once in a while we like to post a reminder of the big picture – like this one, which looks at the evolution

Creating Stronger Brand Value Wins More Business

We’re bombarded with brand messaging every day, but sometimes principals/equity partners find it hard to understand the value of their company’s brand. If

3 Ways to Drive Community Engagement Through Email

Ongoing engagement is critical to the success of an online community. Without active dialogue and member participation, communities fail to meet the

Virtual, Augmented Reality Will Change How We Work, Play and Live

Virtual reality, and its close partner augmented reality, used to be the stuff of science fiction. But now that both technologies have

3 Ways to Get More Out of Your Business Partnerships Using Social Media

We’re big fans of growing your business through new partnerships. If your business is ever feeling stagnant, looking to partnerships is a

Facebook Now Reaching 241 Million People in South East Asia

While the top line numbers for Facebook are unquestionably impressive – 1.59 billion users worldwide is an astounding total by any measure

3 Ways to Test and Measure the Effectiveness of Your Social Marketing Efforts

If you’re using social media for business, you need to test and measure it. But as we’ve said before just because it’s hard