Shining the spotlight on federal civilian agency CX at Government Forum on May 10

The Biden Administration has spoken clearly through the President’s Management Agenda (PMA) and Executive Order (EO) on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government that customer experience (CX) modernization — and the employee experience (EX) transformation that must accompany it — are top priorities for federal civilian agencies. Specifically, the EO directs agencies to put “people at the center of everything the government does.”

The theme at the 13th Annual Adobe Experience Makers Government Forum — “Digital Experiences That Put People First” — is especially timely. At this year’s event, you will learn how simple, seamless, and secure government solutions can enhance CX and EX while improving service delivery.

We invite you to join us on May 10^th in person at the Renaissance Washington Hotel or virtually from the location of your choice.

We’re excited to announce that there is a dedicated federal civilian track at this year’s event that’ll help you focus on how to navigate the new CX priorities in your agency while building integrated digital experiences that aid citizens and support your workforce. ​

You won’t want to miss the insightful and engaging federal civilian breakout sessions at Government Forum this year. The track features speakers from the U.S. Department of Energy, U.S. Department of Health and Human Services, the Internal Revenue Service, and U.S. Immigration and Customs Enforcement.

• The End-to-End Approach for Digital Asset Management
  With a more dispersed federal workforce, agencies need content platforms that keep pace with the speed of today’s work. Join government and technology leaders as they share best practices for creating, storing, and distributing diverse content including photos, videos, and web assets. They’ll also discuss experience workflows that facilitate convenient and secure collaboration, create consistency across organizational assets, and streamline your content processes — from creation to delivery — for experiences that engage both your internal and external audiences.
• Trust Without Compromise: Ensuring Reliability in the Digital Age
  Government agencies play a critical role in providing trusted information to their workforce, businesses, and the public. To combat misinformation, these audiences need confidence in content authenticity. They also need to know who originally created the information and that it hasn’t accidentally or intentionally been modified. Learn how agency leaders are maintaining trust in a digital world using technologies and processes that ensure confidence in digital content through provenance and attribution.
• Building an Intelligent Forms Management Strategy
  Digitizing services helps governments meet public expectations and become more efficient. By switching to electronic workflows, federal agencies can remove obstacles that arise when using paper-based processes, provide a clear audit trail, share insights, and give employees more time for valuable, high-impact work that supports the agency’s mission. This task is complex, but a tried-and-true formula can help organizations move faster and with limited resources. Learn how you can build digital documents and modern forms into everyday processes and integrate them into existing platforms to improve the speed, security, and quality of service delivery.

We also have a variety of insightful and exciting keynotes that you won’t want to miss, including The Future of CX, Personalizing the Citizen Experience, and Manhunters: How We Took Down Pablo Escobar featuring legendary DEA operatives Steve Murphy and Javier F. Peña, who’ll detail how they helped put an end to one of the world’s most infamous narco-terrorists. Find more details on all the keynote sessions in our 2022 Government Forum announcement blog post.

The focus on modernizing the government experience has become a top priority, and civilian agencies face an aggressive timeline for demonstrating progress.

At Adobe, we understand that agencies are searching for scalable and realistic strategies to help them meet new CX requirements — and we’ve designed the events schedule with your most pressing questions in mind. Reserve your spot today and look for more details on session specifics in the weeks ahead. We look forward to you joining us for a day full of insights and innovation around CX and EX strategies that put people first.

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