Apple is at risk of falling out of the top 5 smartphone vendors in China

Apple CEO Tim Cook attends China Development Forum 2017 - Economic Summit at Diaoyutai State Guesthouse on March 18, 2017 in Beijing, China.

Apple CEO Tim Cook attends China Development Forum 2017 – Economic Summit at Diaoyutai State Guesthouse on March 18, 2017 in Beijing, China.

Apple’s share of the Chinese smartphone market fell last quarter, according to one analysis, representing the waning dominance of the iPhone ahead of a major milestone.

Local brand Xiaomi snagged the fourth-place spot that was held by Apple, leaving Apple at No. 5, according to Canalys, an independent analyst company. Samsung is also in the top 10 smartphone brands in China, although only the top four brands were ranked by Canalys’ statement.

  1. Huawei: 23 million
  2. Oppo: 21 million
  3. Vivo: 16 million
  4. Xiaomi: 15 million

Source: Canalys

Apple does not break out figures on sales of individual products in each region, and was not immediately available to comment. But earlier this year, a separate report from Counterpoint Research found that the iPhone was not the top selling smartphone in China in 2016, the first time Apple had been unseated since 2012.

Remaining in the top of the crop is key for Apple because the top five brands accounted for almost 75 percent of the 113 million shipments in China, Canalys estimates. It’s an area where Apple has struggled in recent years, with sales down 14 percent year over year last quarter.

Apple CEO Tim Cook has expressed long-term optimism on the Chinese market, despite strong competition provided by WeChat’s software ecosystem, which works on Android or iPhone devices. Apple recently created a new post, managing director of greater China, tapping an executive that has developed China-specific features for iPhone and iPad.

The iPhone 8, considered a marker of the device’s tenth anniversary, is expected by some analysts to revamp Apple’s influence in China. Sales in greater China are expected to hit $9.96 billion in the September quarter, according to FactSet, up from $8.79 billion in the year-ago quarter.

 [Source”timesofindia”]

Amanda Craig: ‘Devon is a heaven of beauty and a hell of dullness’

Kate Winslet in Sense and Sensibility

If you were to ask what place in Britain has inspired most writers, you would probably guess London; Devon comes a close second. So many authors past and present have been drawn to (and have drawn on) the county that it is arguably one of the most fertile places in Britain for writers to live, visit or set their work in.

Both a heaven of beauty and inspiration and a hell of damp and dullness, Devon was described by Ted Hughes in a letter as “notorious for … Decomposition of the will. All the electrical points rust up. Moss grows in under the toenails.” Yet it haunts the creative imagination, both as the safe tranquil place from which Nicholas Nickleby is exiled and as the scene of one of our most sinister novels, The Hound of the Baskervilles.

The county is unique in having two very different coastlines, and one key to its appeal is its variety of climates. For while south Devon is a place of lush, semi-tropical warmth, both Dartmoor and the north coast are lashed by the Atlantic sea. Extreme contrasts work like the cathode and anode in a battery. If the energy of London springs from the gulf between rich and poor, that of Devon grows out of its granite tors, soft water, hidden valleys and blood-red soil. It feels like Narnia, or, as one of my characters says, “a separate shamanic space”, which is both very real and quite extraordinary.

Most famously, it is to this county that Jane Austen’s Dashwood sisters come in Sense and Sensibility. They take their rental cottage for 12 months, cheered by its “pleasant fertile spot”, only to fall in love. Where else would two very different young women – self-restrained, rational Elinor and tempestuous, romantic Marianne – each find a home, or a husband?

The sisters are only four miles from Exeter, where EM Delafield would set the genteel comedies of Diary of a Provincial Lady just over a century later, but north Devon is another matter. Associated with dark deeds ever since RD Blackmore’s Lorna Doone, “the heiress of this mad domain”, its two rivers are home to Tarka the Otter, hunting in savage riparian bliss. Both Mary Norton (The Borrowers), and Charles Kingsley (The Water Babies), were Bideford authors whose imaginations were also steeped in wateriness. So, too, is Tanya Landman. Her Carnegie-winning Hell and High Water is based on a true story about a Bideford mayor, Thomas Benson, and the Nightingale scandal of 1752.

A view from Agatha Christie’s estate on the River Dart in Devon
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 A view from Agatha Christie’s estate on the River Dart in Devon. Photograph: Richard Gardner/Rex/Shutterstock

In the middle of Devon is that great wilderness of moor and tors, “so vast, and so barren, and so mysterious”, of Arthur Conan Doyle’s The Hound of the Baskervilles. Even without pursuit by a gigantic hound, Dartmoor is routinely depicted as haunted: small wonder that Catherine Fisher’s sinister Chronoptika quartet was set there, as was Mal Peet’s The Murdstone Trilogy, his satire on Tolkien and literary failure. Stone Age settlements, mist and howling winds make it a gift.

The milder, sunnier climate of the south coast has attracted a different breed of writer, from Austen and John Keats to George Eliot and Hilary Mantel. It is known as the English Riviera, and its affluence is just as sinister. At least 15 of Agatha Christie’s murder mysteries are set in and around Torquay (or “Redquay”), where greed and respectability are powerful motives for crime. To Christie, born in the town, every cove seems to have presented opportunities for violence, so that merely catching the 4.15 from Paddington was enough to invite strangulation.

Contemporary novelists focus on Devonian squalor with the same enthusiasm as Thomas Hardy (whose Jude the Obscure was triggered by an advertisement in Exeter.) Both Tim Pears’s In the Place of Fallen Leaves and The Horseman depict the poverty of his native Dartmoor. Philip Hensher’s King of the Badgersjuxtaposes a “pleasant, attractive, functioning little town” rather like Topsham, with its squalid, impoverished suburb where very bad things happen. Joanna Briscoe’s You, drawn from her own childhood in Moretonhampstead, describes the disturbing clash between the hippy lifestyle and academic ambition. Mary Wesley’s comedies at least see its coves as settings for al fresco upper-class sex rather than murder: no wonder her image appears on the Totnes £1 note.

Devon has plenty of real people with real problems, many of whom voted for Brexit in the hope of some change. Elizabeth Goudge’s classic novels, The Little White Horse and The Runaways celebrate its beauty, natural magic and tolerance of eccentricity. Tim Bowers, Philip Reeve, Babette Cole and Michael Morpurgohave drawn on this too: indeed, Morpurgo’s War Horse came from a true story he heard from a first world war veteran in his local pub in Iddesleigh.

The 1921 film adaptation of The Hound Of The Baskervilles
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 ‘Dartmoor is routinely depicted as haunted.’ The 1921 film adaptation of The Hound of the Baskervilles. Photograph: Prods/Kobal/REX/Shutterstock

Above all, many place names will be familiar to Harry Potter fans. JK Rowling, graduate of the University of Exeter, used so many for her wizarding world that it was no surprise to find a hamlet near us called Quoditch; there is a real village called Chudleigh (as in the quidditch team the Chudley Cannons). The name of Ottery St Catchpole, the home of the Weasley, Lovegood and Diggory families, is close to the real town of Ottery St Mary. In a place where it’s not unusual to see real stickers announcing that “this car is protected by witchcraft”, or be stopped by a herd of snowy llamas trotting down a lane wearing garlands, it is entirely appropriate that Rowling’s Muggles and wizarding families can live in peace together.

 

Jide’s Remix OS, a desktop fork of Android, is being killed off

It was a fun ride while it lasted, Jide. The company that promised the ultimate desktop fork of Android — complete with floating windows, mouse and keyboard support, a start bar surrogate, file system, and more — has announced it will no longer sell to consumers. Development on “all existing products,” including the Remix OS software and the company’s hardware offerings, will stop immediately. Anyone who backed Jide’s products on Kickstarter (like this Remix OS-powered TV box) will get a full refund; the repayment process will start on August 15th.

The company isn’t dead, though, and says its new focus will be catering to businesses instead. “Over the past year, we received an increasing number of inquiries from enterprises in various industries, and began helping them build great tools for their organizations,” Jide said in a press statement. “Given our existing resources, we decided to focus our company efforts solely on the enterprise space moving forward.”

It’s not clear if this work will include continuing to develop Android as a desktop operating system, but it seems unlikely given the company’s unequivocal statement that development on Remix OS has stopped. We’ve reached out to Jide to confirm this.

The latest version of Jide’s software could run a desktop environment from your phone.
 Photo: Jide

Jide previously sold its vision of desktop Android as a cheap, lightweight computing solution for individuals and businesses alike. Earlier this year, it even previewed a version of Remix OS that lived on a smartphone but could power a PC, just like Microsoft’s Continuum. Back then, Jide co-founder David Ko told The Verge that the wide range of Android apps available and the free price of download would attract customers to Remix OS. “If your phone can replace [your PC], it’s a huge saving, and has a big impact to productivity,” said Ko.

This wasn’t enough, though, and Jide’s vision has had to fight against a number of factors, including Google’s fledgling efforts to put Android apps on a Chromebook; the increased popularity of the Chromebook itself, especially in education; and Apple’s push to position the iPad as a desktop replacement. (Arguably, the latter shouldn’t have affected Jide’s sales pitch given the difference in price, but it certainly wouldn’t have helped the company grab any customers in the West.)

In its press statement Jide thanked its “incredible community” for their support over the years, and said it was proud of what it had managed to achieve. Unfortunately for fans, however, the Jide journey looks like it’s over.

[source:-theverge]

Don’t compare Mithali Raj to Sachin Tendulkar, she is unique: Sunil Gavaskar

Cricket - Australia vs India - Women's Cricket World Cup - Bristol, Britain - July 12, 2017 India's Mithali Raj in action Action Images via Reuters/John Sibley

Mithali Raj was the toast of Indian cricket on Wednesday even as Ravi Shastri’s return as the head coach of the Indian men’s cricket team did the rounds. (INDIA vs AUSTRALIA LIVE SCORE)

The 34-year-old captain of the Indian women’s cricket team won loads of praise after Mithali became the highest run-getter (6028 runs) in ODIs during the course of a 69-run innings against Australia in a Women’s Cricket World Cup match in Bristol.

“Mithali Raj is an inspiration and has carved a niche for herself. She is standing at the top of a mountain and we should celebrate that,” said former Test captain Sunil Gavaskar to NDTV when asked if she was the women’s version of Sachin Tendulkar.

Mithali Raj went past England’s Charlotte Edwards’ 5,992 runs (nine centuries, average 38.16) with a far better average of 51.52.

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A teen sensation — Mithali Raj was 16 years old when she scored her maiden ODI century — she is the youngest centurion in the history of women’s One-day Internationals. No other player has scored a century in the format before turning 17.

“It is a fantastic achievement. Her longevity and resilence to carry on is an inspiration for both men and women,” said Gavaskar.

Mithali’s record drew praise from several international cricketers, including the Indian cricket team skipper Virat Kohli.

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Virat Kohli @imVkohli

A great moment for Indian Cricket, @M_Raj03 becomes the highest run scorer in Women’s ODI Cricket History today. Champion Stuff! 👌👏

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Gautam Gambhir @GautamGambhir

Congratulations Indian run-machine @M_Raj03!
Highest run getter in women’s ODIs.
A true champion! #WomensWorldCup2017#WWC17

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ajinkyarahane88 @ajinkyarahane88

Mithali Raj becomes the highest run scorer in Women’s ODI Cricket History today. Super achievement ! @BCCI@M_Raj03

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Harbhajan Turbanator @harbhajan_singh

Congratulations @M_Raj03 on the remarkable feat of becoming the all-time highest run-scorer in women’s ODIs. More power to you! #Girlpower👍

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“It’s good that the men have reacted this way. They know how hard it is to score runs and how hard it is to stay at the top of your game for so long,” said Gavaskar. Mithali Raj made her debut with an unbeaten 114 against Ireland at Milton Keynes on June 26, 1999.

“It’s a proud day for Indian cricket. We have the highest scorer in Tests, ODI and now women’s ODIs,” said Gavaskar, who jokingly pointed out that there was magic in Hyderabad’s paani (water).

Born in Jodhpur, the women’s cricket team skipper grew up in Hyderabad that has produced several champions — Sania Mirza, Saina Nehwal, PV Sindhu and now Mithali Raj.

(With inputs from S. Pervez Qaiser)

 

[Source”timesofindia”]

Is the threat of a copyright lawsuit stifling music?

Pharrell Williams and Robin Thicke perform at the Grammy Awards - 25 January 2015

Artists are being advised not to state publicly who they’re inspired by on their new music, the Victoria Derbyshire programme has learned. Could this stifle their creativity?

“There is no such thing as a completely original composition,” says music producer and songwriter Nile Rodgers.

“We learn music by practising. And what do we practise? We practise patterns. We practise scales.

“The art of music-making is the reinterpretation of those rules that we learned.”

You would be hard-pushed to find a musician in the charts whose work hasn’t taken inspiration from their idols and contemporaries.

Now though, music experts have told the Victoria Derbyshire programme that artists are being advised not to mention publicly who has inspired them.

This is because of a high-profile copyright infringement case in which US jurors ruled that Robin Thicke and Pharrell Williams, on their song Blurred Lines, had copied Marvin Gaye’s Got To Give It Up.

The Gaye family estate was awarded $7.3m (£4.8m) in damages, although an appeal has since been launched.

Nile RodgersImage copyrightGETTY IMAGES

The verdict sent reverberations around the industry, with particular attention being paid to the fact that in court Pharrell Williams said Marvin Gaye’s music was part of the soundtrack of his youth, and that he was “channelling… that late 70s feeling” in Blurred Lines.

According to forensic musicologist Peter Oxendale “everyone’s concerned that inspiration can [now be interpreted as] a catalyst for infringement.

“All of these companies are worried that if a track is referenced on another at all, there may be a claim being brought,” he explains.

Mr Oxendale says some artists are now having the requirement to name their influences written into contracts by their record labels – although he would not specify names.

“Many of the companies that I work with ask the producers and the artists to declare all of the tracks that may have been used as inspiration for their new tracks,” he says.

He also confirmed that he is being sent new music to check the possibility of future copyright infringement claims.

‘Sued for whistling’

But Richard Busch, the lawyer working on behalf of the Marvin Gaye estate, says the industry has misunderstood the reasons why the Blurred Lines ruling was made, and that the judgement was not based on the “feel” or the “groove” of the song, as has been claimed.

“That’s the story the Pharrell and Robin Thicke camp have been telling to try to drum up support. This ‘the sky is falling’, ‘no-one is going to be able to create music’, ‘you’ll be sued for whistling in public’ – it’s just not true.

“If anyone was actually aware of the evidence and the facts that they presented, you’ll know it went far beyond that.

“In fact, I believe we had 15 different compositional elements that we identified as being significantly similar between Blurred Lines and Got To Give It Up.”

Laura Mvula

Nevertheless, Simon Dixon – one of the lawyers for Ed Sheeran, Sir Elton John and the Rolling Stones – says the judgement has made some people in the industry nervous.

“[The court case] wouldn’t have been decided the same way over here [in the UK],” he explains.

“So as a result, everyone felt they knew what the law was, they knew what the parameters were.

“And when you know what the laws are and the rules are you get comfortable. This injects an element of grey into the picture.

“So as a result people are less certain now about what they can and can’t do. And as a result, everybody feels a bit nervous.”

For singer-songwriter Laura Mvula, however, if a musician is looking to create their own original material, the ruling should not be a concern.

“We’re all inspired by something, there are influences in everything,” she says.

“But I just think the responsibility of the songwriter is always to push forward.”

Gary Numan

Fellow singer-songwriter Gary Numan believes it is just a case of musicians ensuring that influences are used to progress their own work.

“We all listen to stuff and we all get ideas from the things we listen to. And the trick of it is to turn those ideas into something new rather than just repeat them or copy them.

“Every fire starts with a spark, every song starts with an idea.

“You’re influenced simply by listening to music. Even if you don’t like the music, it’s going to have some impact on what you do.”

In just over two months’ time, the Gaye family, Robin Thicke and Pharrell Williams will be back in court as the appeal process begins.

The Blurred Lines singers will be hoping they will be successful this time around.

But whatever the verdict, the industry is likely to remain extremely wary about copyright when it comes to releasing new music.

[Source”cnbc”]

‘Nordic noir’ is coming to gaming

Aporia: Beyond the Valley

 

Dark Scandinavian crime drama has already conquered TV and film, now it’s coming to gaming.

“We are trying to develop Nordic noir for gaming and find characters that will work in games,” says Ole Sondberg.

He helped adapt the Kurt Wallander stories for TV and produced the US and Norwegian film versions of The Girl with the Dragon Tattoo.

He tells Newsbeat he is now working on characters and stories that will work on your console.

Aporia: Beyond the Valley

Image captionAporia: Beyond the Valley is being made with help from television and film producer Ole Sondberg

Investigate North is a small Danish studio that Sondberg is working with on cracking the gaming market.

For now he’s helping them with their upcoming title, Aporia: Beyond the Valley.

The first-person adventure game is driven by puzzles and the story is told without using text or dialogue.

It’s not a major title but producers believe it could be the next step in a process that will see more Nordic-style mysteries enter gaming.

Niels Wetterberg, the studio’s creative director, told Newsbeat: “The Danish film industry has become quite well known over the last decade.

“What we’re making are basically mystery games that take a lot of inspiration from that.”

Daniel Craig and Rooney Mara

Image captionDaniel Craig and Rooney Mara starred in the Hollywood adaptation of the Scandinavian crime novel The Girl with the Dragon Tattoo

There are elements of mystery in many popular games.

But unlike the television and film industries, there are very few major releases at the moment that can be categorised as pure mystery titles.

Rockstar Games crime adventure LA Noire, released in 2011, could be considered the last true triple-A mystery game.

“Mystery is a very difficult genre to do well, and that could be why it hasn’t been successful yet,” he says.

“What sets Nordic noir apart form the rest is that, yes, something needs to be solved but, it also has an undercurrent.

“We’re trying to tell some really dark secrets about humanity.”

Aporia: Beyond the Valley gameplay

Image captionAporia: Beyond the Valley aims to tell the story using the environment and not through text or dialogue

He adds: “This is not just about the adventure, but about telling stories that are very human and emotional.

“It is in our DNA, we tell stories in a specific way and we cant help it.”

Sondberg says the studio is unashamedly working to take advantage of the the genre’s popularity.

“We are trying to develop Nordic Noir for gaming and find characters that will work in games.

“It’s part of our business plan and that is what we are going to be developing.

“I find it very exciting, we can find the Wallander of gaming. I’m convinced the genre can take over the industry like it has movies and TV.”

[Source”pcworld”]

Author Teddy Vanover’s Newly Released “Words Of Inspiration” is a Collection Of Worshipful Poetry Inspired by the Joy And Wonder of God’s Word In Scripture

Words of Inspiration” from Christian Faith Publishing author Teddy Vanover is a book of verse based on stories in the Bible that reflects the poet’s spiritual joy in immersing himself in Scripture.

Story image for Inspiration from PR Web

“Words of Inspiration”: a collection of Scripture-based poems inspired by biblical stories. “Words of Inspiration” is the creation of published author Teddy Vanover, a retired electrician in the coal mining industry who was born in a small Appalachian mining community in West Virginia and has attended church for as long as he can remember. He began writing poems for his church bulletin upon his retirement and hopes that readers will discover God’s purpose for their lives as they read and meditate on the verses in this book.

Published by Christian Faith Publishing, Teddy Vanover’s new book is a collection of spiritual poems inspired by Scripture.

View a synopsis of “Words of Inspiration” on YouTube.

Readers can purchase”Words of Inspiration” at traditional brick and mortar bookstores, or online at Amazon.com, Apple iTunes store, Kobo or Barnes and Noble.

[Source”indianexpress”]

More :SAI Apple is preparing for the death of the iPhone

The iPhone may be the most successful product of all time, selling over 1 billion units and making Apple the most valuable publicly traded company in the world.Yet Apple already has to face the possibility of a world where new kinds of computers supplant the iPhone, just as the iPhone replaced iPods, and other computers, a decade ago.

The smartphone is the dominant computing platform today, but Microsoft, Google, Facebook, and now even Apple are already starting to invest heavily on augmented reality technology, which integrates computer graphics into the real world.

The thinking is that one day, this technology will end up in light and portable smart glasses, which will be able to replace all the screens in our lives – even the iPhone.

Apple sees what other tech companies are seeing: The smartphone market is not the growth engine it was a few years ago, and tech companies need something to replace it.

Apple CEO Tim Cook loves to talk about augmented reality. “I am so excited about it, I just want to yell out and scream,” Cook told Bloomberg earlier this month .

It’s not the first time he’s teased a big new product related to AR.

“AR is going to take a while, because there are some really hard technology challenges there. But it will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today,” Cook said last year.

[Source”indianexpress”]

Apple Leak ‘Confirms’ iPhone 8 Is Massive

Supersized smartphones is clearly the trend of 2017: massive new displays crammed inside phones with super skinny bezels. And the iPhone 8 looks set to make the biggest leap of them all…

Following multiple design leaks and cases sent to me from third parties, new information from Weibo (via Slashleaks) again illustrates exactly how Apple AAPL -1.43% will radically enlarge the iPhone in 2017.

iPhone 8 design with enlarged display based on leaked leaks. Image credit: iDrop News

iDrop News

iPhone 8 concept with massive new display based on multiple leaks. Image credit: iDrop News

As you see below the new leaked protective panels (like leak after leak in recent weeks) perfectly matches renders, schematics and third party cases – some of which are already on sale showing the level of confidence Apple’s peripheral partners have.

iPhone 8 leaks continue to consistently match leaked cases, schematics and renders

Weibo

iPhone 8 leaks continue to consistently match leaked cases, schematics and renders. Image credit: Weibo

And what all these cases, images and schematics show is a dramatic shift from the 4.7-inch iPhone 7 to a 5.8-inch iPhone 8. This 1.1-inch increase is larger even than Samsung’s jump from 2016’s Galaxy S7 and Galaxy S7 Edge to the new ‘Infinity Displays’ on the Galaxy S8 and Galaxy S8 Plus.

That said it is expected iPhone 8 users will lose some of this extra space to a new ‘Function Area’, a bottom notification and shortcut area in iOS 11 which will replace the home button and space lost to the ‘cut-out’ on the top bezel which houses the front facing camera and sensors. Regardless it is a dramatic size increase.

Concept of the iOS 11 'function area' for the iPhone 8 which is expected to be used for contextual controls and notifications. Image credit: iDrop News

iDrop News

Concept of the iOS 11 ‘function area’ for the iPhone 8 which is expected to be used for contextual controls and notifications. Image credit: iDrop News

Needless to say, sceptics will (perhaps correctly) point out it is only when Tim Cook holds the iPhone 8 aloft at its official unveiling that we can know these changes are 100% real. But I think we’re fast approaching a level of consistency and certainty (especially combined with the historical accuracy of leaks in recent years) where we can say this is what the new iPhone will look like.

In fact I’m calling it: this is what the new iPhone will look like.

iPhone 8 leaked schematic again matches perfectly. Image credit: Benjamin Geskin
[Source”indianexpress”]

Apple’s AR is closer to reality than Google’s

Apple has often been accused of acting like it invented things that others have been doing for years. That complaint is not without merit, however Apple can lay claim to transforming existing things into mainstream successes, which takes no small amount of invention in its own right. Fingerprint authentication and contactless payments are just two recent examples, having both existed in Japan and on niche devices for over a decade before Apple raised them to global prominence with the iPhone.

Next up on Apple’s agenda is augmented reality, the act of superimposing digital data and visuals atop a live video feed of your surroundings — something that Google, Microsoft, and many others have been experimenting with for a long time. Apple is far from being able to claim it invented AR, but its new ARKit in iOS 11 is already showing signs to suggest that Apple will help bring AR into the mainstream faster and better than anyone else.

The chronic problem with augmented reality has always been one of practicality. You could have the most basic forms of AR on your regular phone, as provided by apps like Layar, which has been around since 2009, but those have never been particularly compelling. Or you could have more sophisticated and appealing augmentations, as presented by Google’s Tango project, but you’d need a big fat phablet to lug around to make them happen. Apple’s difference is to combine the convenience of your daily phone with the appeal of advanced AR.

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Made With ARKit @madewithARKit

Measure distances with your iPhone. Just because you can. Clever little #ARKit app by @BalestraPatrick ‍♂️ http://bit.ly/2sFl8RB 

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Looking at this distance-measuring app, it seems so simple and obvious. Of course your super-powered, multi-core phone should be smart enough to measure out basic distances, and there have indeed been many wonky apps trying to do that in the past. But measuring with AR, as already shown off by Google Tango phones, allows you a much more intuitive method for doing it. Having the phone actually aware of the three-dimensional space in its view allows for precise measurements, which can be represented with a neat hologram of a measuring tape. Apple’s advantage in the contest for doing this best is simple: while Google Tango demands special hardware, ARKit requires only that you have a recent iOS device. At WWDC earlier this month, Craig Federighi described ARKit as “the largest AR platform in the world,” and he was right.

Apple’s AR will immediately reach millions of people who already have the requisite hardware. And while it looks to be functionally as flexible and capable as Google’s Tango (check out some early examples of fanciful experiments with ARKit), its broader audience makes it much more enticing for serious developers to invest their time and money into. Google’s Tango is about the future whereas Apple’s ARKit is about the present.

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Considering how little time it took to develop two convincingly accurate AR measuring apps with the iOS 11 beta, and reading the comments from their makers, Apple also appears to have an advantage in the ease of development with ARKit. It’s exciting to think that there are still three months before the release of the next iPhone and the accompanying finalization of iOS 11, by which time Apple’s big-budget app developer partners are likely to have a deluge of AR-enabled apps for people to play with. That’s how stuff goes mainstream: as a big wave of change that touches everyone from casual Pokémon Go players to serious home DIY geeks figuring out how to arrange their living room furniture.

For the people who don’t care about incremental changes in phone specs or design, the differentiator between devices has always been in the unique things that each one can do — or, failing that, the convenience and ease of use of common features. Apple’s iPhone is more convenient than Google’s Project Tango devices and with iOS 11 it’ll have much better AR capabilities than its nearest premium Android rivals. So if we’re looking for the AR innovator that will take the technology into the mainstream, Apple once again looks like the likeliest suspect.

[Source”GSmerena”]