Designers Look to Ballerinas, Lions for Inspiration to Revamp the Family Car

The image of a lion influenced designers of the Volvo S90.

A yearslong slump in sedan sales has forced designers to seek inspiration from some unorthodox sources to tempt buyers away from beefy pickups, SUVs and crossovers.

For Ian Cartabiano, who was charged with revamping Toyota Motor Corp.’s iconic Camry sedan, ballet dancers and catamarans sparked some ideas. The car’s pronounced front end with its deep grill, for instance, includes elements derived from the view of an oncoming twin-hulled sailboat.

“I didn’t want to do a vanilla car,” said Mr. Cartabiano, who this fall will see the result of work sketched out four years ago hit the showrooms. “We wanted people to say, ‘Man! I really want to get into this Camry,’” he said.

Toyota’s 2018 Camry sedan includes elements derived from the view of an oncoming catamaran.PHOTOS:BLOOMBERG NEWS; REX SHUTTERSTOCK/ZUMA PRESS

Once the dominant body style on American roads, passenger cars now make up 38% of U.S. vehicle sales, down from nearly half in 2014.

But even though auto makers make most of their money on thirsty pickups and SUVs, they can’t give up on sedans. The companies have billions of dollars in production capacity devoted to the body style, with lengthy production cycles that make short-term adjustments impossible. Plus, gas prices might rise, and the smaller vehicles help auto makers meet federal emissions mandates.

All this has prompted car companies to overhaul three dozen midsize and large cars for the 2017-2019 model years, and to look further afield for design cues to boost curb appeal.

Volvo says its new S90 was inspired by a lion. Hyundai’s new Sonata was modeled after a sprinter in the blocks. Honda flew a 3-D model of the 2018 Accord from Japan to Los Angeles to get the “correct light” to show “sharp edges and contrasts generated from the sculpted bulging surfaces,” said chief exterior designer Tetsuji Morikawa.

“They want people to give the sedan at least one look before moving on to a more popular body style,” AutoPacific Inc. product analyst Dave Sullivan said. “Whatever it takes to get you in the seat.”

Sedan designers are getting their first look at how their creations fared, with auto magazines publishing stories that call the Camry “radical” and the Sonata “aggressive.” The cars hit dealer lots in coming months, and initial sales numbers will signal whether the designs successfully rekindled interest.

Auto makers aren’t only focused on sexier sheet metal. Bob Boniface, head of General Motors Co.’s Buick design, said engineers are tweaking everything from the way a trunk works to the way a headlight functions to boost appeal.

The 2018 Hyundai Sonata was inspired by a track runner in the starting blocks.
The 2018 Hyundai Sonata was inspired by a track runner in the starting blocks. PHOTO: HYUNDAI MOTOR

“The days of offering a bread-and-butter car are long gone,” he said at an event where GM showed off an updated version of the Buick Regal. The car’s front end uses a “hook light” and a restyled “winged grille” to breathe new life into the brand’s “aeronautical design language.”

Designers in 2017 face challenges that stylists could largely ignore during the sedan’s golden age, when tail fins and chrome were commonplace.

Stringent requirements for hood measurements and other safety regulations force designers to abide by strict rules, Mr. Boniface said. And, sedan design hasn’t until recently been an area that encourages risk-taking.

Mr. Cartabiano, the designer of the 2018 Camry, said recent sedans haven’t elicited enough passion. He said crossover vehicles—typically roomy and bulbous wagons based on the architecture of a car—are the hot body style, but they don’t have the same potential as sedans when it comes to design.

“There’s something sensual and heart-tugging about a sleek and sexy car that can’t be provided by a crossover,” he said. This is why Toyota turned to a ballerina on a beam: “The idea was the movement of a dancer was beautiful and rhythmic…the beam represented strength.”

Hyundai Motor Co. broke the mold on exteriors early in this decade with an edgy and aggressive-looking Sonata. Critics, however, panned a redesigned Sonata for 2015, calling it overly conservative and boring.

Edward Kim, a designer in Hyundai’s California studio, was charged with injecting “wow factor” in the 2018 version. He said he modeled the profile of the car from a runner crouching at the starting line before a race. To add heft to the grille, he also incorporated cues from a catamaran and pulled in imagery from the steelmaking process.

Swedish designers several years ago went to work sculpting the 2017 Volvo S90, a large sedan that had gone several years without a major freshening. Tisha Johnson, a senior director of design at the company, said the company’s new engineering platform for large vehicles allowed a much “lower, wider, longer” profile. Known for Scandinavian materials and influences in its cars, staffers found inspiration on a different continent.

“This guy here doesn’t have to do anything flamboyant to get people to understand what he’s about,” Ms. Johnson said, pointing to an image of a lion at a seminar on the new car last year.



Where the Conservatives should look for inspiration

Theresa May speaking at the Conservative party annual conference in Birmingham, October 2016

Kate Maltby’s analysis of the Conservative party’s disarray (My party has gambled away its reputation, 17 July) fails to see that its neoliberals are the equivalent of what the Trotskyists were in the Labour party of the past. Neoliberals are an entryist group standing for a body of economists’ ideas that can’t be implemented in a real, living diverse society with complex people in it, because it is a simple imaginary theory, totally anti-statist and individualist, as opposed to the far-left totally statist and collectivist version. Both are essentially authoritarian, not democratic.

What Maltby ought to recommend to the Conservative party is paying more attention to the continental version of conservatism, which has continued its success as exemplified in modern Germany, strongly statist to ensure a hierarchical integrated society with a powerful but decentralised state to provide the social and logistical infrastructure for the economy of modern business and industry as well as social order for the population.

The real political distinction in the UK at present is the conservatives’ unequal social and economic hierarchy (and individualised competition everywhere, partly under neoliberal pressure) versus the left’s focus on equalities (and equal rights and collaboration). That would give us plenty of political difference in policies to fight about, without all the authoritarian neoliberal economic theorising to confuse the arguments.
John Veit-Wilson
Newcastle upon Tyne

 Can I suggest another conservative political philosopher other than Edmund Burke that should be essential reading for the political reformers of the Conservative party and that is Michael Oakeshott. He would have been horrified that the party he loved had embarked on a reckless period of social experimentation known variously as either public choice theory, neoliberalism or Randian economics. He said “to be a conservative … is to prefer the familiar to the unknown, to prefer the tried to the untried”.

When the party of traditional values abandons them in the name of social revolution, it can be no surprise that it is unable to speak with authority on the great issues of the day. The ethos of constant changes fits ill with the party of tradition. It is now the party of fractious groups all competing to claim ownership of the party. The result is the unappealing squabble of a group of largely middle-aged men and women over who has ownership of a set of policies that were the revolutionary policies of their youth, not realising that time has passed them by.


Look Out Spotify, Apple Music: Tesla Considering To Launch Its Own Music Streaming Service

Spotify and Apple Music may soon find a new challenger in the music streaming service industry from an unlikely source: electric vehicle manufacturer Tesla.

According to reports, Tesla has been speaking with the music industry on the possibility of creating its own music streaming service that will be bundled with its electric vehicles.

Tesla To Enter Music Streaming Scene?

Sources in the music industry claim that Tesla has spoken with all the major music labels on licensing a music streaming service. The service will be bundled with the company’s vehicles, such as the electric sedan Model S, the electric SUV Model X, and the upcoming mass-market electric sedan Model 3.

The full scope of Tesla’s ambitions was not made clear, but sources believe that the company is looking to offer multiple tiers for the planned music streaming service. The tiers will start with a web radio service, such as the one offered by Pandora, which will be enabled by the internet connectivity already present in Tesla’s electric vehicles through their dashboards.

The whole plan is seemingly not yet fully formed, but Tesla is already doing its due diligence by asking about acquiring the rights to stream albums and songs from the top artists from all over the world.

Tesla CEO Elon Musk actually hinted that the company was exploring music products at the latest shareholder meeting of the company in June. He said that it was difficult to “find good playlists or good matching algorithms” for music that drivers want to hear while on the road, and that the company will be announcing how it will solve the problem within the year.

Why Will Tesla Challenge Spotify And Apple Music?

The big question is why Tesla is planning to go through the trouble of creating its own music streaming service, when it can instead integrate Spotify or Apple Music into its electric vehicles. Tesla already has a deal in place to include Spotify in electric vehicles sold outside the United States, so such a setup can be done if the company wants to.

The labels will not turn down Tesla’s overtures if it pushes through with creating its own music streaming service, as it will be another source of revenue. From the comment of a Tesla spokesperson, it appears that the company is indeed serious about its plans.

“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,” the spokesperson said, adding that Tesla’s goal is to “achieve maximum happiness” for its customers.

While Tesla is considered as the market leader in the burgeoning electric car industry, it will be jumping into a music streaming space that is currently dominated by Spotify, with 50 million premium subscribers, followed by Apple Music, with 27 million paid users and looking to pose a bigger challenge to Spotify by launching a $99 annual subscription option.

How Tesla’s music streaming service will stand up against these two remains to be seen, but it will have to offer something beyond the usual features if it wants to make a significant impression in the industry.


Does this type make my design look fat?


Nothing can ruin a design like typography that doesn’t fit. Whether it’s too big (or too small), improper type scaling is a major problem.

It’s a problem for more designs than you might think. Too commonly you visit a website where the type renders beautifully on a desktop browser, only to revisit later from a phone and find it difficult to read. It happens all the time.

The issue is that the type wasn’t truly scaled for each device. It’s a totally avoidable problem when you consider a typographic scale for projects.


A visual typographic scale encapsulates the sizes, space and proportions of type elements relative to on another in a project. This includes everything from the main body text style to headlines, subheaders, captions and any other text element.

The scale helps determine size and placement of the text elements in relationship to one another. For web design, in particular, the visual type scale often corresponds to tags in your CSS (such as h1, h2, h3, p, and so on).

A type scale helps you create harmony and rhythm in the design. It also keeps you out of stylistic trouble because text elements correspond with CSS elements so that every part of the design uses the same elements and consistency.

The scale should be based on the size of body text. (Always set a typeface and size for that first). Then build the scale around this main typography. Not sure where to start? Google has a solid recommendation:

  1. Use a base font size of 16 CSS pixels. Adjust size based on properties of the font being used.
  2. Use sizes relative to the base size to define the typographic scale.
  3. Text needs vertical space between characters; the general recommendation is to use the browser default line-height of 1.2 em.
  4. Restrict the number of fonts used and the typographic scale.


A type scale does more than just help users move through the copy, it creates harmony and rhythm for the flow of text. This is important on any device.

So where do you start?

UX Matters has some of the best research available on minimum text sizes by device. Note that these are minimum sizes and as body text sizes continue to increase (as does line spacing), you should strongly consider larger point sizes. Steven Hoober recommends starting at least 40 percent larger than the recommended minimums. Further, enhanced content styles can go up to 80 percent above the minimum, but you should be cautious with exceptionally large type as well.

Device Type Minimum Size 40% Recommendation (adjusted for easy use) 80% Maximum (adjusted for easy use)
Small Phone 4 5.6 (6) 7.2 (7.5)
Large Phone 6 8.4 (8.5) 10.8 (11)
Phablet 7 9.8 (10) 12.6 (13)
Tablet 8 11.2 (11.5) 14.4 (14.5)
Laptop/Desktop 10 14 (14) 18 (18)

Once the body text size is set, you can determine how to size supporting text elements. There’s a fine art to that and the eye test is often a good place to start.

There’s almost no such thing as a headline that’s too big. Say what you need to say and size to scale the words in the space. A two-line headline will feel larger than one-line even if the text is the exact same size.

The easiest way to think about scaling up for headlines and other larger test elements is working in percent based on the body text. While every designer has a different starting point, 250 percent larger than the body text is a good ballpark for the headline; 150 percent for h2, 75 percent for h3 and 50 percent for elements such as block quotes. (This is not a rule, just a starting point.)

Here’s why percents, rather than set sizes, are important: Once you set the size of the body type the percents adjust sizes accordingly regardless of screen size. Every type element is relative to the body type.


There are some other guidelines that designers look to as well when it comes to type on the screen. When it comes to spacing, one of the rules of thumb has been to look at characters per line to ensure readability.

  • Desktop and large devices: 60 to 75 characters per line
  • Phones and small devices: 35 to 40 characters per line

Note that readability on smaller screens is based on having fewer characters (larger text).

The same idea applies to spacing as well. You need more space between lines of text when the screen size is limited to make it easier for users to read and scan content. Consider adding 25 percent more line spacing on smaller devices than for desktop typography.

The additional size and spacing helps ease that tight or crunched feeling that users can feel when trying to read on smaller devices. Because the canvas is small, reader flow and legibility is vital to keep users scrolling.


There are plenty of ways to create a typographic scale and ensure that the text does not make your design look fat. How you go about it likely depends on your comfort level with code and development in addition to the design.

The best option is to use a responsive design with media queries. This is the designer-developer option that will provide the greatest level of control over text specifications. (For more go back to those Google recommendations, above.)

Another route is to design different versions. While this is a pretty out-of-date concept, there are still some places using mobile URLs and desktop URLs for their websites. It’s not recommended in most cases, but for some websites where the design is dramatically different or users experience different things, it can be an option.

The easy option is to start with a theme for your website. Just make sure to opt for a fully responsive option. When you use a high quality responsive theme, most of the guesswork is taken out of it for you. All you really have to think about is the body text size. Just make sure to check everything to make sure the mobile type sizes meet your standards.


[Source:- webdesignerdepot]


First look: every week with macOS Sierra

Apple, WWDC, OS X, macOS, macOS Sierra, OS X 10.12, Sierra, operating system

I’ve been fortunate enough to use the developer beta of macOS Sierra 10.12 built-in view that quickly after it was added at WWDC 2016. because it is nevertheless built-in improvement now not each feature works just yet, but what i’ve seen shows Sierra is built-in precise shape for an OS with the builtintegrated be made to be had as a public beta built-in July, for full creation built-in Fall.
My first impressions

Apple’s OS isn’t simply one built-inintegrated device, however numerous: Macs, iPhones, iPads, Apple television and the Watch, all of these are built on the equal primary OS, and Apple’s made sure that all of its linked gadgets paintings properly alongside every different.

An superintegrated builtintegrated of ways Apple works to make complementary linked answers that work well collectively is the brand new AutoUnlock function, which shall we Apple Watch customers open their Macs once they are close to their laptop.

iCloud desktop and files, Siri, and thbuiltintegrated optimized garage all replicate the notion that built-ing you want and every task you work on need to be to be had to access and use from any Apple tool.

In reality, at Apple, the built-iny of the OS is Contbuilt-inuity anywhere — and no other producer comes close built-inintegrated built-inintegrated one of these related platform. widely wide-spread Clipboard is but every other built-instanceintegrated of ways built-inmatters can work collectively, logically, with Sierra.
permit’s take a glance

Flagship macOS Sierra upgrades that paintings well now builtintegrated: Siri, large photos upgrades, iCloud computbuiltintegrated/documents, tabs support integrated apps builtintegrated the built-ineintegrated’s new optimized garage competencies. photographbuilt-inimage mode and a far simpler to navigate Apple song integratedterface also characteristic.

built-inmatters that don’t paintings but encompassintegrated the brand new AutoUnlock characteristic with Apple Watch, Apple Pay on the web and Messages (which does paintings among Macs built-ing Sierra and iOS gadgets strollbuiltintegrated the state-of-the-art public beta).

I’ve taken a observe as most of the lively upgrades as i will (bar song), and for motives of space I’m skippintegratedg the lazy however integrated a few quarters compulsoryhowever XXX did XXX first comparisons,” as they are a waste of a while.
howdy Siri

Accessed built-in the new Siri icon to the proper of the Fintegratedder built-inintegrated Dock, the Siri icon integrated Menu or built-inthe use of the Fn-area shortcut, Siri on Sierra does the whole lotintegrated you can do on an iPhone, and provides a load of builtintegrated you’ll use on a Mac (just ask Siri what you can ask).

ship messages, open gadget Settbuilt-ings, make dintegratedner reservations, check the climate and sports rankbuiltintegrated, seek the built-internet, anythbuiltintegrated you want. not handiest are you able to ask it to “show my pics from the day gone by,” but you may ask “How a great deal unfastened area do i have on my Mac,” or “raiseintegrated quantity,” or launch apps and more. Siri is contextually clever, too, so that you can refintegratede search effects with built-in addition requests.
builtintegrated its iOS begintegratednbuilt-ings, Siri is now a Mac software, which means that you can drag-&-drop search effects from the search wintegrateddow integratedto documents and any seek can be pintegratedned to the Notification center. The latter means you can upload built-in you have requested Sirit to get, like sports ratbuiltintegrated to stock expenses in one click on. It’s neat.

Siri additionally helps masses of search phrases around the Fbuilt-inder and will manipulate the 7fd5144c552f19a3546408d3b9cfb251 assistive capabilities baked built-inintegrated Mac. Apple works very, very hard on assistive technology — that’s why it’s new Union rectangular save built-inintegrated US has wheelchair get right of entry to to an built-inbuiltintegrated courtyard even though it isn’t strictly required, evidencintegratedg the way it actively thintegratedks approximately and built-invests integrated such diversity. every other accessibility improvement integrated Sierra, dwell control, help for hardware that makes use of a headband or eye moves to track integrated from users with built-ined mobility.
integrated you may ask Siri
Jonny Evans

The massive trouble i’ve with Siri is that it listens.

you spot, i have built-instancesintegrated once I want to speak to my iPad, others once I want to apply my phone and now, with Sierra, i have moments after I want to speak to my Mac. All of my gadgets are set to pay attention, however when i have numerous around and ask Siri to do built-in all of them soar enthusiastically integratedto action, merrily askbuilt-ing if I need their assist. you can permit/disable hello Siri on all of the gadgets on an advert hoc foundation, however that’s cumbersome. Given they all connect virtually it must be viable to apply Siri to assign listenintegratedg reputation to simply one tool, and for the built-ineintegrated to routbuiltintegrated replace the repute once the items pass relative to every other (as soon as I leave domestic with my iPhone, as an builtintegrated).
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My opintegratedion? I’m no longer positive Siri on the Mac will be as widely used at paintings as it’s far at home. I supposeintegrated we built-in to shield privacy withbuiltintegrated built-iness and we’re not used but to speakmeintegrated to our displays. I do but integrated Siri on the Mac will evolve to become a large fulfillment built-in some conditions. I additionally built-in attitudes built-in the direction of spoken word computintegratedg will built-in shift as built-ingsintegrated get used to it. built-in the beta, i discovered Siri to be well built-inintegrated, particularly correct and its voice reputation didn’t let me down once.

additionally studyintegrated: WWDC 2016: Apple’s eight key built-in memories
iCloud computer/files

I confess this labored like magic. All I needed to do built-intointegrated allow it and built-in a very quick time (much less than a mintegratedute, built-in my case) every object I stored to my Mac’s documents or laptop folder have become to be had across all my other Macs and gadgets (integrated iCloud power).

The caveat emptor right here is that as you add Macs builtintegrated account you’d higher built-inintegrated you pop all your built-ing deviceintegrated files right into a folder (off the computer) while you place the system up:

whilst you turn on iCloud built-in and files on a second Mac, you’ll have the equal files built-in your desktop and builtintegrated documents folder as you do for your first Mac,” Apple factorsintegrated out.

First Look: Messaging Everywhere (Beta) on Windows 10 and Windows 10 Mobile

Microsoft recently announced that a preview of Messaging Everwhere would be arriving soon for Insiders, but here at WinBeta we’ve managed to get an early first look at how the feature works. Unsurprisingly, it works exactly like Skype integration used to work, except instead of using Skype, it uses your cellular connection instead.

Yes, Messaging Everywhere finally brings SMS texting to the desktop, beamed straight from your phone. This feature should arrive in preview form in the next Windows 10 Mobile insider build, which could arrive next week at the earliest. Currently, as the feature is still in beta, it can sometimes be slow/not work at all, but when it does work it works well.

How does it work? Well, using your Microsoft Account, the new Messaging apps sync your conversations to the cloud, and beam them to which-ever device is requesting them. For example, sending a text on your desktop will beam that message to the cloud, then your phone will sync that message and send it via its cellular connection. It happens very quickly too, almost instant.

Accounts with multiple phones/devices have the option to switch between phones in the Settings area of the Messaging app on desktop, which is also pretty handy. We’ve embedded a video above demoing the new feature in action, so check it out!


[Source:- Winbeta]