Year after year, the command of retail continues to interest customers. Although numerous consumers are now taking advantage of online deals, the experience a shopper has when they can interact with the product in person is still highly influential. Studies show that 25% of consumers purchase a product or service after they’ve searched locally. In fact, 18% of these purchases are made within one day according to the infographic below from Store Traffic.
Nonetheless, the influence the internet holds over shoppers is intriguing. This can be seen both in the way customers shop and how businesses operate. The landscape of retail has drastically changed. This graphic gives us a summary of how, since its inception, the internet has continued to dominate the shopping experience. It highlights the importance of innovation – if your business doesn’t have at least one digital element in it, you may be left behind.
Emerging trends, such as the Internet of Things, will help to shape the future of retail. Soon, simply having a company website will not be enough. Without social media channels, many businesses are failing to connect with a large portion of the population.
Keep reading the infographic below for more.
Google on Tuesday updated its free map service to guide users of Android-powered smartphones to destinations without relying on Internet connections.
An offline navigation feature previewed at a Google developers conference early this year began rolling out in an updated version of Google Maps application tailored for Android-powered mobile devices.
A version crafted for Apple smartphones or tablets is coming soon, according to Google product manager Amanda Bishop.
“Google Maps is taking steps to help people across the globe find directions and get where they’re going, even when they don’t have an Internet connection,” Bishop said in a blog post.
“Now you can download an area of the world to your phone, and the next time you find there’s no connectivity – whether it’s a country road or an underground parking garage – Google Maps will continue to work seamlessly.”
Earlier versions of the application let people download digital maps for viewing offline but did not provide turn-by-turn directions; allow searches for precise locations, or display information such as the hours businesses are open.
The new version of the application builds capabilities once limited to online maps into maps downloaded to smartphones while visiting Wi-Fi hotspots to avoid telecommunication service data charges.
Approximately 60 percent of the world still lacks Internet coverage, making it unrealistic to use online smartphone mapping services for finding one’s way, according to Bishop.