Apple iPhone 8 event: what to expect

Apple’s upcoming September 12th event is more than just its annual hardware event: it marks 10 years of iPhone launches, which first shipped in June 2007 and is undeniably Apple’s most important product. So, it’s not surprising that many of the early reports and rumors about this event have been focused on the iPhone. Will it have an OLED display? Will there will be a “pro” version of the phone? And just how much will it cost?

But over the past decade, there have been just as many other notable product developments for Apple, on its path to becoming the world’s most valuable tech company. It created the App Store, and the app economy. It shipped the long-rumored iPad. It got into wearable computing and health and fitness tracking with the launch of the Apple Watch. Its “services” business became one of the fastest-growing areas for the company.

So this event could very well be about other products and services as much as it’s about a new iPhone. Here’s a rundown of what to expect from the event.


Okay, with all of that said: this event is really about new iPhones.

We are expecting as many as three different iPhones. First and most obviously, there should be updates to both the iPhone 7 and iPhone 7 Plus. The cadence between a new, numbered iPhone and an “S” update is something Apple has been doing since the iPhone 3GS. All rumors point to that happening again this year. S models usually include faster processors and better cameras, so that’s probably a safe bet, too.