Author Archive

Conversion optimization is an operating system (not a tactic)
Loknath Das
Comments off
CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in campaigns. I know

Missing YouTube gaming creator and Twitch streamer Etika confirmed dead at 29
Loknath Das
Comments off
The NYPD has confirmed that missing YouTube gaming creator and Twitch streamerDesmond “Etika” Amofah has died at 29 years old after previously making suicidal statements.

Here’s why advertisers see potential in the growing gaming space in India
Loknath Das
Comments off
Nowadays, a significant amount of time of an internet user is spent on online gaming. An increased user base on these platforms

Tales of inspiration and fascination on canvas
Loknath Das
Comments off
Art exhibition, ‘Divine Intervention’ has soulful narratives by artists, G Subramanian and P Gnana. The commonality that we can find on the

Apple issues voluntary recall of 2015 MacBook Pro batteries due to overheating concern
Loknath Das
Comments off
Apple this morning announced a “voluntary” recall of MacBook Pro batteries due to potential overheating and safety risk. The recall only applies to

More Bad News For Apple As New iPhone Designs Exposed
Loknath Das
Comments off
For Apple, the tide is turning fast. Following news that every version of iOS can be hacked, a move which threatens 1.4BN iPhones and

ITC shares fall after CLSA cuts target price on concerns over cigarette business
Loknath Das
Comments off
ITC shares fell 0.4 percent intraday on June 17 after global brokerage house CLSA slashed price target on lower cigarette multiple. “We see

Paytm rebrands gaming platform as FirstGames
Loknath Das
Comments off
Bengaluru: Paytm is rebranding its gaming platform Gamepind as First-Games, which claims to have garnered over 30 million registered users since its launch in February 2018.

NBA 2k League: Warriors Gaming Squad Wins ‘The Ticket’
Loknath Das
Comments off
he second day of the NBA 2k League tournament “The Ticket” dwindled the field down to just eight teams. Saturday’s action would finish the

Video gaming enters the cloud
Loknath Das
Comments off
More than 70,000 gamers, developers and publishers descended on Los Angeles to goggle at each other’s wares and show off their own at