Apple Archive

How Apple solved the biggest problem of aging businesses

No technology firm has solved the problem of aging—losing relevance. As a luxury brand, Apple is the first technology company to have

Apple Is No Longer America’s Favorite Tech Company

As the reality distortion field around Apple has faded in the past few years, people are becoming significantly less enamored with the company than

APPLE’S MACHINE LEARNING ENGINE COULD SURFACE YOUR IPHONE’S SECRETS

OF THE MANY new features in Apple’s iOS 11—which hit your iPhone a few weeks ago—a tool called Core ML stands out. It gives

Qualcomm asks China to ban Apple iPhones

  Getty Images Qualcomm CEO Steve Mollenkopf Qualcomm filed lawsuits in China, seeking to halt the manufacture and sale of Apple iPhones in the country,

Apple’s head of diversity apologised for comments she made at a conference

Apple’s head of diversity Denise Young Smith apologised to staff in an internal email after comments she made at a conference last week, TechCrunch

GRAB THE GOLDEN APPLE Apple EU Code Week events will teach YOU a skill which could make you very rich indeed

If you’ve got kids, teaching them how to code could help them win an extremely well paid and creative job From October

watchOS 4 update released in response to the Apple Watch Series 3’s connectivity issues

“It’s reasonable to expect it might take a minute for the Apple Watch to ‘find’ LTE after you’ve walked away from your

Investors Are Betting That Apple Can’t Grow

Apple views itself as a fabulous growth machine, the fount that will pour forth the most innovative, best-selling products in tech for years

Apple Doesn’t Trust You

On Wednesday we reported that turning off Bluetooth from iOS 11’s Control Center—the quick access menu where users can toggle the device’s

Review: Apple iPhone 8 and 8 Plus

THE FIRST PLACE I took the iPhone 8 and 8 Plus was a sticky, late-summer wedding just outside of Austin. It turned out