Despite the differences between content marketing and social media marketing, there is some crossover that you can use to your advantage. You can easily repurpose any blog post into social media content so you can reach even more people or set up a recurring posts system, which is a massive time saver.
Social media is an incredible marketing tool that can generate more leads and boost your sales. It can drive high volumes of traffic to your blog and helps you to establish your business as a credible and authoritative source of information. Through social media, you can interact directly with your target audience to build strong connections with them. This is key to the long-term success of your business.
Coming up with new ideas for new blog posts can be hard enough, let alone thinking of unique social media content too. This is where turning your blogs into social media posts is going to save you time and brainpower.
How to Repurpose Your Blog Posts into Social Media Content
There are several strategies you can use to convert your blogs into engaging social media content that your audience will love.
1. Use a Strong Quote from the Blog
Everybody loves a good quote. Creating an eye-catching visual using a key quote from your blog is a great way to catch people’s attention and bring more eyes to your brand. Quotes are easily digestible and shareable. Twitter and Facebook enable you to add hyperlinks, so you can send people directly over to your website from your post.
2. Create Infographics
Similar to producing quote posts, you can get creative and start making infographics to post on your social media channels. Your infographics can include interesting pieces of information about your industry or striking images to go along with the written information.
Instagram allows you to post more than one image in a post. These are known as carousels, and they’re a great way to split up the text and make your content more visually appealing.
Infographics are highly shareable and saveable. The more people are engaging with your posts by commenting, sharing, and saving, the more your account will be promoted on the platform. This means you can widen your reach and drive high-quality traffic to your blog posts.
3. Record a Video About the Same Topic
Video content is becoming more and more popular every year. Use this to your advantage and start creating videos from your blog posts. You can quite literally use the text from your blog as a script for your video, so there’s no extra planning or writing involved.
Multiple businesses are thriving due to their engaging, informative videos. Branded video views have increased by 258% on Facebook and 99% on YouTube in recent years, and 82% of Twitter users watch videos on the platform.
You don’t need to have an expensive high-tech camera to record a great video. Nowadays, smartphones have high-quality cameras that are perfect for your social media video content. Be sure to record in the right orientation for each platform. Some social media channels, such as Instagram or Tiktok, use a vertical format, while others, like YouTube, require a horizontal orientation.
4. Host a Live Video
Facebook and Instagram allow you to host live videos. You can discuss the contents of your blog in these lives, or answer questions that your audience has sent in about the topic.
Livestreams are a great way to interact with your followers in real time, helping you to build strong connections with them through social media. Make sure to show your personality and have fun!
5. Turn the Blog into a Podcast
A great way to gain more traction around your blog post is to turn it into a podcast episode. You can get a high-quality microphone at an affordable price, and it’s super easy to set up your own podcast online. With just a few clicks, you can have your show up and running.
You can use your company logo and unique brand colors to create the artwork for your podcast so that your audience will immediately recognize that it’s your content.
The barrier to entry for podcasting is low, so there’s no excuse not to give it a go! Buy yourself a microphone, find a quiet place, and get recording.
Social media can do wonders for your business. If you want to boost engagement on your blog posts and save time, follow the steps above. Remember to adapt each post for the specific platform you are posting on!