How to Start and Run a Successful Web Design Business?

How to Start and Run a Successful Web Design Business?

While listening to the stories of great web designers it seems that starting a web design business is much easy. But the process of starting your own business is not that easy as it seems; you not only need to have designing skills but along with that, a full-fledged plan and sincere efforts are also required to get your business run successfully.

Once designers get experience and acquire skills to handle projects on an individual basis, they think of working as a freelancer or starting their own web designing company. No doubt it is a good idea but it requires a blend of strategic thinking, thoughtful and skilled efforts, and tenacity to convert your dreams into reality. However, all those, who are planning to start their own web designing business, can refer to the below-given tips for a perfect start and seamless running of their web design business.

  • Know your strengths and weaknesses

Your strengths will let you choose main services you would be offering and your weaknesses will help you at avoiding wastage of time and energy on the things that can be handled by someone else.

If you have planned to start your own business then definitely you will be hiring some staff for it. So, a thing that you need to do at first is knowing the tasks you are excellent at and you would handle yourself, and knowing the ones for which you would need someone’s help.

  • Know your market

No doubt you would be delivering the services you are good at but don’t offer people what you are trying to sell. Instead, try to know what they are looking for and tailor your services to their needs. If you are finding it hard then you can get some potential clients to tell you about their requirements for web designs.

Ross Williams of Rawnet Ltd explains: “In the beginning there was a rush for everyone to have a website. Now the focus is on the most innovative and exciting.”

  • Have a clear thought about your offerings

Once you have known your market, enlist all your offerings. It depends on your skill set and talent that what services you would be offering to your clients. More clarity about offerings means greater chances of success. Here are some questions that you should ask to yourself for finalizing your services:

– If you want to deliver services all over the world or just to local clients?

– If you want the payment for the whole job or on an hourly or daily basis?

– If you will be managing the client relationships yourself or would hire a professional?

  • Design an attractive website

As people would be hiring you for web designing services, they will definitely notice the design of your own website to have an idea about the quality. So, design an attractive website to reflect your business to the best. It should be responsive, fast and engaging so that viewers will just enjoy the browsing process on it. Clear and easy navigation along with the relevant content are the two main things that will add value to your business website.

Andy Budd of Clearleft explains. “The quality of design work is so high, that you have to be really, really good to actually get work.”

  • Be active on the Social Media

Social Media is no more restricted to establish social connections among the people, its approach has reached a far behind that. It has become the excellent way to promote your services, drive traffic to your website, attract potential customers and form a network of the people who have the same niche. So, understand the importance of all the social media platforms and the way you can use them to maximize your business profits.

  • Show your credibility

When clients shop around for web designing services, they look for the experts. So, showing your credibility to the world is really essential. Mention all the essential educational details, certifications and work experiences on your profile as it would give people a reason to trust you and your services. Enhance your credibility by posting visual content about your area of expertise and by updating yourself as per the latest industry trends.

In the last, we would like to say that this is an era of tough competition, so you would need to keep patience and show perseverance regardless how many hardships you face to get started. And once you have an effective and thoughtful foundation in place, success will come your way on its own. It is well said by Gurpreet Walia, CEO at Suffescom Solutions- “The way to get started is to stop talking and start working as per your plans”.

 

 

[Source:- Entrepreneur]

 

7 Tips for a Successful Community Launch

7 Tips for a Successful Community Launch | Social Media Today

Online communities present multiple opportunities for enhanced business value. They create an experience that helps businesses achieve their goals, whether it’s acquiring new customers or increasing insight into consumer needs and wants. However, to have a successful community launch, companies must outline expectations, research best practices, and remain dedicated to community member needs.

Here are seven tips to help you set the foundation for a successful community.

1. WHAT IS THE COMMUNITY’S PURPOSE AND GOALS?

How do you plan to use your community? Define the purpose – knowledge management, Q&A, ideation, collaboration, self-service support – and clearly outline the goals of the community. Goals can include knowledge transfer, increased revenue, customer retention and lower support costs.

2. PINPOINT THE NEEDS OF YOUR AUDIENCE 

You must understand your audience’s needs and wants and research how to position your community as a strong online resource. By analyzing the current situation, you will have the knowledge necessary to start relevant conversations, build relationships, and establish a foundation that will enable community growth.

3. INCORPORATE ENGAGEMENT 

For an online community to succeed, it must be sustainable. That sustainability is created through engagement. Build a community where users are encouraged to engage and collaborate with one another, not just your online brand. Quality conversation adds value to the user experience, retains and attracts community members, and transforms members into brand advocates.

Further, use gamification – badges, reputation points, and expert status – to reward active members. This builds quality engagement and provides incentive for members to actively participate.

4. CREATE COMMUNITY AWARENESS

Think of your community as a new product – create some buzz and entice your audience to see what the excitement is about. This can easily be done on social media or in an email blast.

Also, no one will join your community if they can’t find it. Prominently display the community link on your website. Also, include the link in the footer of all company email communications. Visibility will drive traffic towards your community and keep it top of mind with new and existing users.

5. RESEARCH THE COMPETITION

Research is a vital component of community launch. Spend time on your competitor’s sites – how do the position themselves? How do they promote their communities? How do they attract members? What are the strengths and weaknesses of their communities? Incorporate this insight into your strategy as your build your community’s brand and create a strong (and unique) user experience.

6. APPOINT A COMMUNITY MANAGER

Community managers are the face and voice of a community. They work to achieve community goals by engaging with members, encouraging collaboration, and moderating activity. Because they know your community best, they can offer insight into the needs of your audience and deliver metrics on community health and success.

7. MONITOR KEY METRICS 

By monitoring key metrics, you can tie community performance back to to business-level goals. This enables organizations to increase executive buy-in and prove a more impressive return on investment. Metrics of importance include:

  • How many new members join the community each week? Each month?
  • How many members leave?
  • Are new members actively participating?
  • What content has the most engagement (i.e. likes, up votes or comments)?
  • What content has the lowest amount of engagement?
  • What content topic is the most popular?
  • What content topic is the least popular?
  • What content is lacking on the site that members are requesting?
  • What content type is the most popular (i.e. video, Q&A, etc.)?

 

[Source:- Socialmediatoday]