Everything Apple Fucked Up This Year

People like to believe that Apple is a company that never makes mistakes. Never has that logic been so obviously flawed as it was in 2017. This year, it seemed like Apple couldn’t make it through a single week without some big, embarrassing screw up. So, for the sheer joy of it, we made a list.

So let’s start at the beginning of the year and bring you up to speed on everything Apple fucked up this year. It’s a lot!

“Apple Sets Its Sights on Hollywood”

This is more of a stumble than a full fledged fuckup, but man is it grim. In mid-January, The Wall Street Journal reported that Apple was developing a plan for scripted television shows and possibly even feature films. While the strategy has worked well for other tech giants like Amazon and Netflix, nobody can confidently say that Apple’s succeed in the original video game. Its existing properties—shows like “Carpool Karaoke” and “Planet of the Apps”—are embarrassing at best. We actually used the headline “Apple’s First TV Show Looks Like a Cry for Help” to describe the later. Now, after a year and a reported $1 billion budget, Apple still doesn’t have a hit. There’s always next year.