Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?
No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.
If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.
1. Conduct an audit of your current platforms.
It’s essential to have an idea of where your business stands before you start making any changes. Create a document that contains the information for all the social media accounts your company holds, including usernames, URLs, handles and who manages each account.
Next, identify the weak points of your pages by reviewing your engagement levels and how much referral traffic each page is actually sending to your website. If a particular platform is giving you little to no ROI, it may be time to drop that account.
Take note of what you would like to change across your platforms and ensure the information is complementary across all of your accounts so that search engines can easily identify your presence. Once you have accounted for all your social media pages, you can begin to clean up your online presence.