In recent years, companies have turned to social media and content marketing as powerful tools to gain a broader and more engaged audience. With new technologies and apps, social media is now embedded in almost everyone’s daily life, however common or complex your lifestyle may be.
In the past few years, we have seen some notable changes from social media giants like Facebook, Twitter and Instagram and from relatively new players like LinkedIn and Snapchat. With the influx of even more following suit, these platforms are poised to put an evolving game-face on, with no signs of stopping.
This year, Apple revealed the iPhone 8 and iPhone X with astounding upgrades like the A11 Bionic, which critics regard so far as the smartest chip making privacy, sharing, gaming, shopping and other processes better compared to its iPhone predecessors.Google is also aiming for its “next billion users” by way of Google Go.
As these new technological advancements go mainstream, social media companies and businesses are yet again expected to get another facelift, thus making the coming year even more exciting for marketers. As we dive into 2018, new social media and content marketing trends are about to unfold with distinct features we may have never seen before. But before we tackle these trends, let’s take a look at some marketing hurdles most companies face:
The ability to keep up: With a growing myriad of tactics and tools without a single rulebook to follow, businesses are becoming overwhelmed, and most companies find themselves fatigued with too long a list of content formats, game plans and tools.
Understanding which platforms work best for your audience: Think of social media as a race where every marketer is geared to have a share of the pie. Even among social media channels, the chase toward which platform has a greater share of influence is an unpredictable battle. For example, Twitter failed to grow its numbers considerably in 2017, and though it’s closed the year with a steady and positive revenue, its rate of growth in terms of number of followers has slowed down compared to its rivals.
Measuring ROI: There’s now an added pressure on marketers to prove the effectiveness of the strategies employed thus far and to attest a positive impact on future investments. Marketing teams now need to re-evaluate the impact their efforts have on overall business objectives, versus a focus on monetary investments made to bring those campaigns full-circle.