The Top 5 Places to Get Ideas for Your Blog

PaperStreet generates more than 300 blog posts a month for lawyers worldwide. We blog on topics related to common injuries and manufacturer recalls, and provide commentary on legal happenings in government sectors. When planning out your content creation, we are experts at locating topics that are both relevant and popular. The material must be helpful to your audience and your marketing efforts. By understanding the topics being searched online, you can expand the reach of your writing.

There is no shortage of places on the Internet that can help generate ideas worth your writing time, but the five below are our favorites. Our lawyer content writing team uses these resources daily to help plan monthly writing objectives for attorneys and law firms of all sizes.

#1 Google’s “People Also Ask”

When you query a topic, Google search results often include a “People Also Ask” section. This feature provides insights into common questions related to your original topic. It can give you great ideas for writing topics and helps you figure out what other people are looking for. PRO TIP: The PAA questions also make great content additions to your core practice pages as a dedicated FAQ section. It provides a nice SEO boost and aligns with user intent – double win!

#2 AlsoAsked.com

AlsoAsked.com visualizes the “People Also Ask” data, offering a unique way to explore related questions and topics. Lawyers can learn more about specific legal topics and find nuanced issues that might give them ideas for interesting blog posts. TIP: To add a visual element to your blog or social media graphic, take a screenshot of the relevant data and include a caption and the link to the source. Thirdly, AnswerThePublic.com At PaperStreet, AnswerThePublic.com has long been a popular tool. The website generates visualizations of search query data, presenting common questions, prepositions, and related terms based on a chosen keyword. Lawyers can use this resource to find specific topics within their practice areas. This ensures that the content of their blogs addresses the particular interests and concerns of their target audience. When you examine the data presented here, we guarantee that you will gain some knowledge—and maybe even a few laughs! TIP: Change the filter from the United States to other countries to get the most out of the results. You’ll get twice as much inspiration as before because the data will shift.

#4 Quora.com

Quora is a treasure trove of questions and discussions on a wide range of topics, including law and legal matters. Lawyers can browse relevant topics and threads to discover common queries and pain points, using them to inspire blog posts that offer valuable insights and solutions. We’ve noticed that Quora and Reddit results have appeared in a special preview on Google search results pages in recent months, highlighting the website’s power even more. Make an account for your law firm and respond to some of the platform’s questions. If you’re blogging about the answer, dropping a reply in a relevant thread for extra exposure for your law firm will be easy.

#5: Search Console for Google

Your Google Search Console, formerly referred to as “Google Webmaster Tools,” frequently provides valuable information when planning website content. You can learn more about your website visitors’ requirements by looking at the search terms they use to find you. These analytics identify popular search terms and trending topics, which can inform your content strategy and guide the creation of blog posts that resonate with your target demographic.

PRO TIP: You can do this for your competitor websites as well: Google Search Console > “Search Traffic” > “Search Analytics” > type in the domain of your competitor.

From Ideation to Implementation You won’t have to look far for blog topic ideas once you start looking. Keep these resources handy for the moments when you’re uninspired (or unmotivated) to write. PaperStreet can assist you if maintaining your law firm’s website becomes too much of a burden. We have a team of attorneys who can write blog posts and submit them to you each month for your review. Contact our legal writing team today to learn more about our law firm blogging options.