Social Media Archive

Creating Stronger Brand Value Wins More Business

We’re bombarded with brand messaging every day, but sometimes principals/equity partners find it hard to understand the value of their company’s brand. If

3 Ways to Drive Community Engagement Through Email

Ongoing engagement is critical to the success of an online community. Without active dialogue and member participation, communities fail to meet the

Virtual, Augmented Reality Will Change How We Work, Play and Live

Virtual reality, and its close partner augmented reality, used to be the stuff of science fiction. But now that both technologies have

3 Ways to Get More Out of Your Business Partnerships Using Social Media

We’re big fans of growing your business through new partnerships. If your business is ever feeling stagnant, looking to partnerships is a

Facebook Now Reaching 241 Million People in South East Asia

While the top line numbers for Facebook are unquestionably impressive – 1.59 billion users worldwide is an astounding total by any measure

3 Ways to Test and Measure the Effectiveness of Your Social Marketing Efforts

If you’re using social media for business, you need to test and measure it. But as we’ve said before just because it’s hard

Here’s Why Twitter is so Important, to Everyone

Twitter’s strength is real-time. No other social platform comes close on this front. While Facebook is trying to compete and Snapchat offers

Twitter Opts to Keep 140-Character Limit in Place – For Now at Least

Mark this down as one less reason for uproar amongst Twitter users. In an interview on The Today Show this morning, Twitter

How to Protect Children on Smartphones and Tablets

Kids these days are obsessed with social media, texting, exchanging pictures and watching videos. Since the majority of them have either smartphone

3 Notes on Building a Relevant and Resonant Brand Presence on Instagram

So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative