Trust Science to Help You Build Your Personal Brand

Trust Science to Help You Build Your Personal Brand

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex — compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues.

You can’t control the resources your brain allocates to processing what you see. It doesn’t even matter whether you’re particularly interested in the image you’re viewing. Your brain is working to make sense of visual messages. Once it’s completed that work, the frontal lobe takes over. Your higher mental functions kick in, and your brain begins making judgments about what you’ve just seen.

Translate all this neuroscience to the business world, and you’ll realize that your clients and potential customers are judging your personal brand’s appearance, too. Ideally, your identity should accomplish three things: accurately represent your message, convey quality and encourage consumers to take your desired action.

Where to start?

What reaction do you want to trigger in people who come in contact with your personal brand? Should they follow you on social? Hire you for speaking engagements or professional services you provide? Download a white paper? Subscribe to your email list?

While all might be favorable goals, one must emerge as the most important. Decide on that priority outcome, and allow it to guide every choice you make as you develop your brand identity.

 

How can visual cues translate to text?

Next, you’ll choose colors and fonts. These elements should give the correct impression of your brand and reinforce your desired action. You don’t need to go back to the color wheel and start from scratch. Most likely, you already know which colors you like. If you’re not already familiar with the basics of color psychology, do a little research online. You’ll find plenty of reputable marketing resources have invested time and money to understand which hues produce certain emotions in most people.

 

Keep your text uncluttered by sticking with one font for headings and another regular body copy. It’s common to select a sans serif font — without the “little feet” that finish off each letter’s strokes — for headings. League Spartan or Open Sans are a few solid choices. Serif fonts tend to be more readable in longer passages, which is why they are a natural fit for everything else. View samples of Baskerville, Georgia and Times New Roman to get a feel for how they compare.

What impact can colors and fonts really make?

Your color and font choices must do much more than stand up on a static page. You’ll need to try them out in dynamic applications, too. Here’s an example of two “Subscribe” buttons. They appear on identical landing pages, with only the shade of red adjusted to gauge reaction.

 

 

[Source:- Entrepreneur]

 

6 Skills You Can Learn Online for a Lucrative and Productive 2017

6 Skills You Can Learn Online for a Lucrative and Productive 2017

I am so much in love with this era we are in — an era where there is so much information online for self-development. A focused and determined person can learn many skills online and use them to diversify his or her income. With all the advanced, digital technology in this world, no one should give excuses of not having one or two skills to remain relevant and competitive.

In the days of yore, skill acquisition and dissemination were limited to certain geographical locations because of the low level of technological know-how. However, the advent of sophisticated technology — which propelled the development of many apps, software and social media — has made skills and knowledge easily disseminated and accessible.

 

There are countless websites readily available for you to acquire valuable skills and knowledge for free or with little fee for a productive 2017. These skills are:

1. Web design and development.

Web design and development is a highly sought-after skill. This is because we are in a digital transformation age where every business — small, medium and large scale — is extremely interested in showcasing their products and services to the world through their websites.

There are lots of sites that can teach you how to design and develop a website. By acquiring these skills, one is adequately positioned to scramble for millions of small, medium and large scale businesses who are contemplating launching or updating their websites.

2. Statistical data analysis.

Statistical data analysis is another vital skill that is in high demand by companies, entrepreneurs and students. The knowledge of Mini-tab,  Statistical Package for Social Sciences (SPSS) and E-view, just to name a few, makes a person highly desirable.

As a researcher, I have smiled all the way to the bank numerous times because I have some knowledge of statistical data analytical software. Most students in tertiary institutions need an expert data analyst — companies too, especially when sophisticated software is needed for forecasting market shares, profit and other vital results that will aid managerial decision making.

You can learn these data analytical tools online, and consult an expert for clarification should you encounter some difficulties trying to grasp the calculations and interpretation of results.

3. Fashion designing.

Humans are always in need of food, clothes and shelter. These are three basic necessities of life. Both rich and poor are in need of clothes. In our contemporary world where fashion is always a trending issue, everybody wants to look classic and beautiful. This has made fashion designers kings and queens in their profession.

There are sites that can teach you how to draw fashion or make fashion sketches, and there are lots of online videos that can teach you make dresses. The beauty of having this skill lies in the way customers flock around fashion designers within few hours of setting up an office.

Fashion designing is synonymous to a football match; there is never a dull moment from the blast of the whistle. What do I mean? Even at the apprentice stage, customers are already flocking around you.

 

4. Make-up.

Believe it or not, the makeup business is growing at an incredible rate. There are lots of online videos that can teach you the rudiment of make up. An interview with Ifeoma Agu, the CEO of Ivonmelda Makeova, shocked me. She is an expert in hairstyle but felt she needed a makeup skill to enhance her business growth.

However, since she couldn’t afford the training fees, she decided to download lots of YouTube videos on makeup. The rest is history. She is one of the most sought-after makeup artists in her state as a result of her quality service delivery. Remember, she learned this skill for free. You can do same.

5. Business research.

Many people want to venture into business while those who are already in business are seeking other businesses to invest in. Many companies and investors are actually seeking well-researched business ideas to invest in.

As a business researcher, you can work on your own terms. You decide whether to sell your business ideas or become a partner in the businesses. At the end of the day, you will be surprised to see that you are a co-owner of chains of businesses.

Acquiring this skill is not as difficult as you think. I am saying this because most people are indifferent when it comes to research. All you need is to be patient, focus and determined. Read online articles and journals or watch videos on business research. It’s also a good idea to consult an expert.

6. Own a blog.

You can actually learn how to create and run a blog online. By systematically following the step-by-step instructions on creating a blog, you’ll be acquiring the skill to create more blogs for prospective clients. You can create a blog for your web design and development business, statistical data analysis, fashion designing, makeup and business research businesses.

 

Successful bloggers today started by simply creating a blog. The rest is history. You too can join the leagues of successful bloggers by meticulously following their footsteps.

There is so much to be gained by acquiring one or more skills online. Big organizations looked for people with the talents and skills discussed above in 2016. And 2017 will not be different. Learn a skill online today for a productive year.

 

 

[Source:- Entrepreneur]

 

Do you use mobile payments? [Poll of the Week]

Last week’s poll summary: Out of over 1,800 total votes, 32.3% of our readers said their favorite announcement from CES 2017 was the new ASUS ZenFone AR. 13.3% said they were most excited for Samsung’s Chromebook Plus & Pro, while 11.7% said their favorite announcement was the Faraday Future FF91.

Mobile payments have been around for a pretty long time now, but they didn’t start catching on until the release of Apple Pay and Android Pay a few years ago.

While Google, of course, wants all Android users to use Android Pay, Samsung wants its users to use Samsung Pay, and the same goes for Apple with Apple Pay. And if for some reason you aren’t fully satisfied with those three options, we have access to plenty more mobile payment services to round out the already crowded landscape. Chase Bank and even Walmart have their own proprietary services, for example.

Whichever service you decide to use, though, mobile payments are designed to make your life easier and save you time.

So tell us – do you use mobile payments, or are you still not convinced they save time and effort? Be sure to cast your vote in the poll attached below, and speak up in the comments if you have anything else to add. We look forward to hearing what you have to say!

[Source:- Androidauthority]

 

Now you can stream live 360 degree video on Twitter!

Micro-blogging website Twitter has introduced a new way to see what is happening on Twitter — through live 360-degree video.

“Users can check out live, interactive 360 videos from interesting broadcasters and explore what’s happening with them. They will be able to get an inside look with well-known personalities and go behind the scenes at exclusive events,” Alessandro Sabatelli, Director of AR and VR at Twitter, said on Wednesday.

Although everyone on Twitter and Periscope can watch live 360 videos, currently only select partners can go live in 360 via Periscope and and will be rolled out more broadly during the coming weeks, Sabatelli pointed out.

When you see a video marked with a LIVE 360 badge, you can interact with it to change what you see by moving your phone or swiping the screen, all while watching live.

You can see what is unfolding behind, above, or below the broadcaster’s view for an immersive experience.

Live 360 video is not just about taking you to places you have never been, it is about connecting you with people and letting you experience something new with them.

 

 
[Source:- Techrader]

Yes, You Need a Pattern Library… Just Not Yet.

featured_pattern

Designer guilt.

I feel it all the time, I’m sure you do too. I feel this guilt when I fail to do something that the design community has insisted that all designers must do.

When I jump right into high-fidelity prototypes, I feel guilty. When I rely too much on my own assumptions rather than user insights, I feel guilty. And, when I fail to start a pattern library at the outset of a new project, I feel guilty.

For the first two points, sure, you should feel guilty. These are best practices for reasons I won’t get into here. (Don’t believe me? Take a look here, and here.)

But should you feel guilty for not starting a pattern library?

I’ve realized that the answer is No. You shouldn’t.

I’m not suggesting you don’t need a pattern library at some point. You do. Just maybe not right now. In fact, creating an obligatory pattern library too early in your project could be slowing down your process.

How? Well, at the beginning of a project it’s beneficial to be a little messy. Keeping things loose is key to a Lean UX process as you test assumptions to determine what your users need. Now is not the best time to focus on your pattern documentation.

After a while, though, the strain of not having a pattern library will set in. You’ll know that it’s time to start investing in your pattern library when these four signs emerge:

YOU’RE HAVING THE SAME DISCUSSIONS OVER AND OVER AGAIN

Developers will often tell you they abide by the principle of DRY — Don’t Repeat Yourself. This keeps their code clean, and free of redundancies.

Pattern libraries can help product teams follow this principle as well.

By the time we were a few months into building our app, my team was feeling a sense of deja-vu when discussing our designs. What pattern do we use for opening a modal again? What should the text field look like on this page?

A shared pattern can help avoid these cyclical discussions. Now, when the question of what pattern to use comes up, we have a reliable point of reference.

YOUR TEAM IS REFERRING TO THE SAME PATTERNS BY FIVE DIFFERENT NAMES

“Let’s use the modal that fades as it shoots up and has a typeahead search field.”

Yes, I said this in a meeting. No joke. This was one of those moments when the stark realization of our need for a pattern library set in.

Pattern libraries can help create a common language across your team, and departments. When you say “frying pan”, you can assume I have the appropriate image in my head. In the same way, you could say “Modal List Picker” and your team will know exactly what you’re talking about.

SMALL INCONSISTENCIES ARE MOUNTING

It’s an unfortunate reality, but your app will have a few tiny fissures at the start. An outcast font here, some renegade margins there. That’s OK. You’re still figuring things out.

Over time, though, these tiny fissures begin to add up to more serious cracks in the user experience. Your app may start to feel unpolished, asymmetrical.

Malcolm Gladwell once wrote how people can detect fraudulent art within seconds. You don’t want to risk your users writing off your app in the same, unconscious manner.

The process of creating pattern library can help your team focus on identifying and fixing these inconsistencies before they get out of hand.

NEW TEAMS ARE WORKING ON THE PRODUCT

During the initial stages of a new product, it’s common for a small team to take complete ownership. This keeps everyone focused, so they’re able to react to customer needs and insights as fast as possible.

As the product grows, the amount of teams and contributors will grow as well. Without pattern documentation, new teams may rekindle the pattern debates you thought were over.

A pattern library can help in communicating the what, how and why behind your patterns to new teams and stakeholders.

It’s best to remember that pattern libraries are tools, not dogma. Yet, if you’re designing a product, you’ll feel the guilt. You’ll worry you’ve ignored practical advice and have let your team down.

That’s OK. It’s more important to take some big leaps of faith, watch your ideas fail, and keep on learning and iterating.

You’ll build a pattern library someday, don’t worry. The time will come when you can’t ignore strain. Best of all, it won’t feel like an obligation.

It’ll feel like an epiphany.

 

 

[Source:- webdesignerdepot]

Should you upgrade to Windows 10? How Microsoft’s OS could be good for you

Should you upgrade to Windows 10? How Microsoft's OS could be good for you

Is Windows 10 for you? Well, there’s a better chance that it brings something to your life than not, whether you use a computer for 10 hours or 10 minutes a day.

The thing is, time is running out to upgrade from Windows 7 or 8.1 to Windows 10 for free. Specifically, you have until the end of today. It’s not a decision that you should simply gloss over, as the current price is around $120 (£100 or AUS$160). That’s enough for 10,000 penny sweets, and we’re particularly fond of the chewy fried egg ones.

I don’t know about you, but when I think about the burning core of my being, it’s in terms of being a bunch of easily-categorisable stereotypes. Which is handy, as it means I can make a purchasing decision entirely on the basis of said arbitrary categorisation. Am I a frequent flier, a parent, a gamer, or a paranoid survivalist hermit living in wildest Orkney? There’s a reason to own Windows 10 for all of you.

(Well, apart from the hermit, but then I’m frankly amazed he’s reading TechRadar rather than a 19th century almanac, or scrawling on his bathroom wall with turnip juice.) To see how Windows 10 will probably fit into your life, click (or tap) on ahead.

This article is part of TechRadar’s Windows 10 week. Microsoft’s latest operating system turns from a free to a paid upgrade on July 29, and we’re looking to answer the question of whether it’s good for you.

 

[Source: Techrader]

Windows 10 upgrade prompts will stop seeking to fake you out

Microsoft’s efforts to get home windows 10 on the sector‘s computers have now not been met with prevalent approval—particularly after the enterprise determined to simply capture the initiative and provide it to you whether or not you need it or not. The upgrade notification turned into additionally changed recently, in order that if you clicked at the purple “X” to dismiss it, the improve might clearly continue, instead of just going away.

it is fairly sketchy, however it additionally appears to have precipitated sufficient of a backlash that Microsoft has decided to trade its ways. “due to the fact that we added a brand new upgrade revel in for windows 10, we’ve got received feedback that some of our valued clients located it perplexing,” home windows and devices institution EVP Terry Myerson instructed The Verge. “we have been running hard to incorporate their comments and this week, we will roll out a brand new upgrade experience with clear options to improve now, time table a time, or decline the free provide.”

it truly is a healthful dose of spin, specifically coming as quickly as it does after a $10,000 loss in a lawsuit over an undesirable home windows 10 installation—chump trade for Microsoft, however a horrific precedent—however the modifications to the process are undeniably high-quality. The “X” button will no longer start the improve manner, and the activate now has very clear alternatives for upgrading right now, scheduling it for later, or taking a pass.

don’t watch for an excessive amount of longer in case you do need it, although: The unfastened upgrade offer ends in a month, after which the windows 10 fee tag will pass up to $one hundred twenty.

MSN information for windows 10 now helps you to add pick out media sources (speedy Ring)

Microsoft has pushed out an update tonight for his or her MSN news app for windows 10 and cell inside the rapid Ring. The state-of-the-art update provides a noticeably asked characteristic that lets you add specific information resources to various subjects. This new function is in addition to the already existing interests characteristic, which affords wellknown categories to pick out from while putting in place the app.

build four.11.123.0 is now rolling out to the fast Ring for cell and laptop. That model is ahead of production, which sits at four.9.seventy six.

the brand new resources characteristic appears in the sidebar below interests. The person can go through diverse categories like sports, countrywide & global news, track, technology, era, Politics, and greater and megastar their favorite information retailers for sourcing.

presumably, the consumer will then see more news coming from the ones stores than Microsoft’s default feed. users also can open the feed and pick information memories direct from the ones websites in a unmarried feed e.g. simplest American Scientist.

In a comparable move, Microsoft lately let customers “mute” web sites that regarded of their Cortana feed. however, customers can not try this (yet) on MSN news. alternatively, it’s far more of an choose-in to particular sites instead of opt-out of ones you do no longer enjoy. users also can look for news assets. however, the presenting is constrained to what MSN news has already preselected and is in contrast to a custom RSS feed.

average, this looks like the proper circulate to let users upload news from precise web sites, however will fall short of what people generally tend to want, that’s to view resources that most effective reflect their very own worldview. at the same time as many of us see that as an unhealthy manner to get your news that has no longer stopped users from wanting one of these characteristic.

besides this new characteristic, users will be induced to undergo their pastimes once more the first time the app is released as Microsoft has delivered more categories to choose from.

seize the brand new update for MSN information and allow us to realize what you believe you studied

Fresh Paint Windows 10 Preview lands in the Store but you can’t download it yet

For the artists among us, there’s a new app out on the Windows Store that might just help you unleash your inner creative: A preview version of Fresh Paint, the Windows 10 app that’s been around for a while now. While you should already have Fresh Paint installed by default, this new preview version is something else entirely. We don’t know precisely what the purpose of this app is, and it doesn’t help that we currently have no way of getting it.

The preview version of Fresh Paint, while having a listing up on the Windows Store, can’t be downloaded just yet. On top of this, its description is entirely barren, only giving out the basic two sentence description of the app: “The delightfully realistic painting application for you, your friends and family. It’s time to set your creativity free!”

This listing on the Windows 10 Store is, at the time of writing, sort of an anomaly. If it ever becomes something that we can download, however, it’s fair to assume it could have a few extra features that Fresh Paint users would want to get their hands on. For those curious, check out the app listing via the download link below. We’ll let you know once the app becomes available for download.

 

[Source:- Winbeta]

6 Landing Page Mistakes You Want to Avoid at Any Cost

6 Landing Page Mistakes You Want to Avoid at Any Cost | Social Media Today

If you’re doing your marketing right, visitors will be coming to your landing page in droves. Your landing page is crucial. It’s often the first real encounter people might have with your brand. That first experience is what they’re going to talk about on social media, and you never get a second chance to make a first impression.

But a good landing page isn’t just about impressing visitors and preparing them for conversion. It’s also a crucial part of PPC and SEO success. A great landing page that converts often leads to higher rankings and lower ad spend. A bad one can threaten your entire AdWords account and get your site yanked from the listings due to a dreaded Google suspension.

We want to help you ensure your pages are up to snuff. Here are some things you should be checking:

PAGE SPEED

Page speed is more important on landing pages than anything else. When someone clicks an ad they are primed to convert, but you have a very small window. Your pages should load within 1-3 seconds of a click. 4 is borderline. Any longer than that and they’ll bounce off to another page that can serve them faster. Use Google’s page speed checking tools to see if you’re fast enough.

SHOW THE FIRST STEP TO THE VISITOR

Once they land, they need to be presented with a single clear call-to-action and how to follow it. Present your offer and what they need to do to get it. If they can’t understand what you want and what they’ll get immediately, they’ll leave your page behind.

AVOID DISTRACTION

Cluttered and unclear landing pages do your visitor no favors. Don’t put up links to other offers or stuff your page too full of branding and other marketing material. The landing page has one job – generating leads. Keep it sharp and simple.

SOCIAL PROOF

Great landing pages deliver their message this way:

  • This is my product and business
  • Here is what you can receive and the benefits you’ll get
  • To receive it, follow these instructions
  • Here is some proof that the results will be as advertised.

Social proof, in the form of reviews and testimonials, is essential. Few people are willing to trust an ad on the first impression. They want to see that others have gone through the process and got what they were promised. Don’t neglect this.

MAKE SURE THE CTA WORKS

Whatever your CTA is, you have to make sure that the action leads to the expected result. Forms should be clear and functional. Download links must work every time. Purchases must go through. Violating trust after someone completes a CTA is a road to ruin.

DON’T LET THEM EASILY GO AWAY

What if they don’t convert on your first offer? Don’t let them get away without offering something else, like a newsletter sign-up. However, don’t be too pushy with your tactics and make sure that they don’t violate Google policy – trapping people on your website with fancy Javascript is a good way to get banned. One way you could lead them further is offering a “thanks, but no thanks” button on your first offer that goes to a new landing page.

Your landing page is the linchpin between a curious visitor and a converted customer. Make sure the quality of your landing pages are as good as you’re able to make them. Take these tips to heart.

 

 

[Source:- Socialmediatoday]